| | Marketing Gucci’s UK search volume up as brand cultivates millennial loyalty | Online searches for designer fashions have grown 46 percent over the last four years in the United Kingdom, as digital inquiries become a stronger indicator of brand value. Entire
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Retail Prada, Dior among brands testing Instagram’s in-app shopping FREE | Social media network Instagram is streamlining the shopping journey for users, allowing them to purchase items from brands directly without leaving its application. Entire
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Strategy Register now: Women in Luxury conference New York May 9 FREE | Register now for Luxury Daily's 3rd annual Women in Luxury conference Thursday, May 9 in New York. Meet with speakers from Ritz-Carlton, Apple, Coty, Forrester, Facebook/Instagram, UBS, Quintessentially, Robb Report’s Muse, 11 Honoré, Unity Marketing, Ipsos Affluent Intelligence, Crown & Caliber, YouGov, Kathryn Sargent, Roar Africa, Nouvel Heritage, MM Luxe Consulting, The Private Suite, Luxury Brand Partners, ReVive Skincare, One Ocean Beauty, MiaDonna and Coresight Research. Limited seating. Entire
article | Fragrance and personal care Trussardi explores strength, creativity in artistic fragrance campaign | Italian fashion label Trussardi is exploring different sides of masculinity in a campaign centered around a new men's fragrance. Entire
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Luxury Memo special reports Customer service – Luxury Memo special report | Luxury brands attract consumers with rare and excellent products, but they maintain loyalty and grow their client base through customer service. Entire
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Research Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders FREE | This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily. Entire
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Strategy Subscribe now: Full access to 80,000+ articles, reports, videos and images FREE | Stay abreast of the latest news, analysis, research and developments in the fast-evolving luxury business worldwide. Access more than 80,000 articles, reports, videos and images from Luxury Daily, the world's leading luxury business publication. Check out the monthly and annual subscription plans and gain full access to must-have luxury intelligence. Entire
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News briefs Tom Ford, Swiss watches, Bulgari, Audi, Piaget and Mercedes – Live news | Luxury Daily's live news from March 19 - Tom Ford named new chairman of CFDA; Swiss watch exports up 3.4pc in February; Bulgari links with Starboard to host fashion show at sea; Audi streamlines car rental service with delivery, pick-up; Piaget digs into gold in Art Dubai exhibit; Mercedes to manufacture luxury Maybach SUV in US. Entire
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News briefs Brexit, Neiman Marcus, Louis Vuitton and caviar – News briefs | Today in luxury - In case of Brexit emergency: A stockpile of luxury Swiss watches; Marble Ridge lawsuit against Neiman’s dismissed; Louis Vuitton pulls Michael Jackson-themed items from collection; Somebody call a sturgeon! Caviar prices are flatlining. Entire
article | Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE | Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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Retail Targeting, uniqueness and clienteling in evolving luxury retail | A report by McKinsey & Co. states that nearly one-fifth of personal luxury sales will take place online by 2025. Entire
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