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U.S. fashion label Tom Ford has announced that after only one year of supporting the see-now, buy-now business model, the brand is dropping it, suggesting that the once popular trend may be dying out among the big names of the fashion world.
Italian fashion label Versace’s latest video campaign, “All-Nighters,” takes a cinematic approach to content marketing by going beyond traditional social media channels to distribute it.
Luxury automotive manufacturers have the ability to increase returning loyal customers by implementing a form of text message updates when servicing vehicles.
Register now for this key conference focused on how luxury marketers must address Gens X, Y and Z who emphasize experience over acquisition, digital over physical, and choice versus loyalty. Speaker list, agenda and registration link in article.
Luxury Daily's live news from March 17 - Brioni eyes further international expansion with new CEO; Tiffany’s sales decline 3pc in fiscal 2016; Bulgari opens sustainable jewelry manufacturing facility in Italy; Ritz Paris extends at-property experience via portable mattresses.
Today in luxury marketing - Givenchy’s choice points to rise of women designers; High-income millennials use their buying power on luxury homes; With $1B in sales, can Moncler continue to grow?; Opera and gourmet pasta? Luxury care homes break the mold.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
