Luxury Daily, March 2, 2018 – Oscars’ nobility attracts luxury brands to solidify an elevated status
| | Marketing Oscars’ nobility attracts luxury brands to solidify an elevated status  |  Swarovski, Barneys New York and Piper-Heidsieck are among the many luxury brands leveraging the prestige that comes with the Academy Awards, with each hoping to stand out through one-of-a-kind strategies. Entire
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| Luxury memo special report Sharing economy in luxury: Luxury Memo special report |  Owning luxury items is no longer the only option for consumers looking for the prestige and quality offered by high-end products. Entire
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| Fragrance and personal care Chanel’s Coco brings intensity to its scent and marketing FREE |  French fashion house Chanel is commanding attention in a new Coco campaign that depicts the perfume as the life of the party. Entire
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 | Retail Mobile pay can help retailers attain important Chinese shoppers |  Luxury retailers need to embrace Chinese digital payment solutions, as travelers from the country outspend all other travelers combined and are drawn to this technology. Entire
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| Fragrance and personal care Lancôme mobilizes ambassadors, friends to rewrite women’s futures |  Beauty marketer Lancôme is tackling the global issue of female illiteracy through an awareness campaign and educational programs. Entire
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| Marketing Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE |  The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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 | Strategy Subscribe now: $12 for 12 weeks FREE |  Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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| News briefs Burberry, Jaguar, Nina Ricci, Selfridges and ModiFace – Live news |  Luxury Daily's live news from March 1 - Riccardo Tisci headed to Burberry; Jaguar challenges Tesla in electric vehicle reveal; Nina Ricci denies split with Guillaume Henry; Selfridges eyes lasting legacy via art installation; ModiFace simplifies beauty try-ons via Samsung integration. Entire
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| News briefs Nordstrom, Neiman Marcus, Flâneur Hospitality and Daimler – News briefs |  Today in luxury - Nordstrom’s biggest bet ever; Whispers of talks between Hudson’s Bay and Neiman Marcus; This new luxury hotel company wants you to leave your smartphone in your pocket; En route to alliance, Daimler buys Europcar out of car-sharing venture. Entire
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 | Research The changing behavior of affluent Asia-Pacific consumers in 2018: Part 2 |  Agility’s study into the changing behavior of affluent Asia-Pacific consumers sheds some light on the growing demand for virtual reality, artificial intelligence and how China’s female consumer is becoming a driving force. Entire
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