| | Marketing Television advertising is losing its clout in conversational pull | While marketers are still devoting significant budgets to traditional television advertising, new research shows that the growth of cord cutting has drastically reduced the number of conversations surrounding brands. Entire
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Retail Omnichannel retail gives fraudsters more opportunities FREE | Rates of fraud on jewelry and luxury goods were up nearly 20 percent in 2018, as the high sticker value on these items makes these illegal activities more lucrative. Entire
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Strategy Register now: Women in Luxury conference New York May 9 FREE | Register now for Luxury Daily's 3rd annual Women in Luxury conference Thursday, May 9 in New York. Meet with speakers from Ritz-Carlton, Apple, Coty, Forrester, Facebook/Instagram, UBS, Quintessentially, Robb Report’s Muse, 11 Honoré, Unity Marketing, Ipsos Affluent Intelligence, Crown & Caliber, YouGov, Kathryn Sargent, Roar Africa, Nouvel Heritage, MM Luxe Consulting, The Private Suite, Luxury Brand Partners, ReVive Skincare, One Ocean Beauty, MiaDonna and Coresight Research. Limited seating. Entire
article | Apparel and accessories Christian Louboutin brings bold experimentation to retro-style video | French footwear designer Christian Louboutin is leaning into mod vibes in its fantastical spring/summer 2019 campaign as it targets more trend-centric consumers. Entire
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Automotive Improved digital communications key to service center satisfaction | Drivers report greater satisfaction with service experiences when dealerships incorporate more digital communications, despite automakers’ delay in harnessing technology. Entire
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Blog Top 5 brand moments from last week | Luxury marketers are taking partnerships to greater heights as well as entering into new territories for branding purposes. Entire
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Luxury Memo special reports Customer service – Luxury Memo special report | Luxury brands attract consumers with rare and excellent products, but they maintain loyalty and grow their client base through customer service. Entire
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Research Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders FREE | This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily. Entire
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Strategy Subscribe now: Full access to 80,000+ articles, reports, videos and images FREE | Stay abreast of the latest news, analysis, research and developments in the fast-evolving luxury business worldwide. Access more than 80,000 articles, reports, videos and images from Luxury Daily, the world's leading luxury business publication. Check out the monthly and annual subscription plans and gain full access to must-have luxury intelligence. Entire
article | News briefs Estée Lauder, Prada, Tesla, Ruinart, Louis Vuitton and Moynat – Live news | Luxury Daily's live news from March 15 - Estée Lauder freshens up skincare collection with Kith; Prada revenues up 3pc in 2018 as “strategic renewal” continues; Tesla continues accessible push with $39K SUV; Ruinart conveys Champagne’s complexity through art; Louis Vuitton lifts off at Printemps; Moynat fetes travel ties through Orient Express documentary. Entire
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News briefs Versace, Swatch, Marriott and BMW – News briefs | Today in luxury - How much Versace spent on fashion shows, shoots and more; Swatch says Baselworld pullout is permanent as watch fairs wilt; Activist seeks seat on Marriott’s board; BMW, Varta apply for funds in battery cell push for e-cars. Entire
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