Luxury Daily, March 15, 2021 – Why luxury real estate brokers need to be on TikTok
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| | Real estate Why luxury real estate brokers need to be on TikTok  |  While short-form video platform TikTok may be best-known for viral trends and its popularity among Generation Z consumers, its use as a legitimate marketing tool continues to grow, even in the world of luxury real estate. Entire
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| Apparel and accessories Chanel reconnects with brand ambassadors after latest runway show |  French fashion house Chanel is sharing one-on-one conversations with its brand ambassadors after its fall/winter 2021 ready-to-wear show, extending the impact of another fashion presentation impacted by the COVID-19 pandemic. Entire
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| Apparel and accessories Tod’s promotes fun similarities and individuality in new spot FREE |  Italian fashion brand Tod’s is inviting consumers to a fun meeting of the Kates in a new effort for its latest collection. Entire
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 | Automotive Porsche tops customer service rankings, but EV care falters: J.D. Power |  Considering 2020 was a year full of restrictions and uncertainty, auto consumers especially valued dealerships maintaining excellent customer service options. Entire
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| Webinars Webinar: Protecting brands from fast-growing counterfeiting, return fraud FREE |  Register now for this free webinar Wednesday, April 7 at 11 a.m. to noon EST (New York time) on how to protect the brand as counterfeiting and return fraud grows in fashion and apparel with rapid consumer adoption of ecommerce. Join senior executives from the business as they offer a roadmap. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Burberry, Hermès, Facebook, Christie’s, luxury real estate and brand protection webinar |  Luxury Daily’s live news: Burberry forecasts positive growth for 2021; Hermès introduces handbag made with mushroom-based textile; Facebook rolls out new tools to help content creators earn money; Luxury apartment search at an all-time high; Christie’s hosts monumental digital art sale; Webinar: Protecting brands from fast-growing counterfeiting, return fraud. Entire
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| Marketing Luxury hyper-segmentation: Avoiding the ubiquity trap |  Logos have been harmonized to the point where it is almost ridiculous, with many brands going for the most easily readable all-caps sans serif look. Entire
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