Luxury Daily, March 14, 2018 – “Being” and “Becoming” merging in transformational economy

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March 14, 2018

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Columns

“Being” and “Becoming” merging in transformational economy

We are seeing a change in the modern consumer that our current brand frameworks are not capable of addressing.

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Marketing

Mercedes-Benz, John Hardy among luxury brands making waves at SXSW

The annual South by Southwest festival in Austin, TX routinely draws some of the biggest names in technology, marketing, art, fashion and more, and this year is no different.

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Jewelry

Jewelers tout customization, craftsmanship in bridal push FREE

Tiffany & Co. and Chaumet are among the jewelers promoting wedding bands and engagement rings, looking to be part of consumers’ plans as they prepare to tie the knot.

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Apparel and accessories

Versace delves into logo inspiration via supermodel storytelling

Italian fashion label Versace is exploring the mythology behind Medusa, educating consumers about the storied character that inspired its logo.

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Real estate

Trump real estate loses luxury “luster” as New York prices drop: CityRealty

President Donald Trump’s polarizing political career appears to be impacting his namesake real estate brand, according to new data from CityRealty.

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Automotive

Volkswagen commits itself to 16 electric car facilities by 2022

German automotive group Volkswagen is pledging itself to the proliferation of electric cars, with plans to have 16 production facilities around the world dedicated solely to the production of battery-powered vehicles by 2022.

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Marketing

Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE

The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription.

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Strategy

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Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.

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News briefs

Richemont, Aquazzura, Cunard, Kering, Bulgari and Yves Delorme – Live news

Luxury Daily's live news from March 13 - Richemont looks to sell off problematic label to streamline business; Aquazzura brings its localized store model to new markets; Cunard brings guests closer to their ancestors; Kering Eyewear debuts online flagship in China; Bulgari caters to fragrance fans in new Instagram; Yves Delorme gives bedding couture treatment with Adam Lippes.

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News briefs

Dior, Chanel, Richemont and ecommerce – News briefs

Today in luxury – Dior seeks to inspire women with female mentorship program; Coco Chanel's fascination with fashion started early in life; Getting the Cartier crowd hooked on cheap credit; Why luxury brands are racing to embrace ecommerce.

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