The luxury sector is expanding its presence further into South by Southwest as young affluent consumers flock to the festival, with brands such as Armani and Neiman Marcus implementing their own unique activations.
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Japanese beauty group Shiseido determined the importance of unified customer data after it was able to unearth the potential of data from its digital marketing platform.
While standard email campaigns have become stale, kinetic email marketing optimized for mobile devices and with interactive elements can enhance click rates by almost 20 percent, according to a new report from Experian.
Register now for this key conference focused on how luxury marketers must address Gens X, Y and Z who emphasize experience over acquisition, digital over physical, and choice versus loyalty. Speaker list, agenda and registration link in article.
Luxury Daily's live news from March 13 - Etro switches to co-ed runway shows to present unified vision; Christie’s caters to global audience through revamped salesroom strategy; Aston Martin boosts CSR through automotive donation; Vertu finds fourth owner in $61M deal.
Today in luxury marketing - What is an influencer?; Tourists head back to Europe, and investors follow; Canada's highest court upholds ruling that Donald Trump did mislead investors; Developers bet big on Manhattan art galleries.
