Political instability and evolving urban economies have propelled consumers into a landscape of uncertainty, making authenticity, convenience and experience all trends to watch, according to a new report from Euromonitor.
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Chinese consumers prefer to shop abroad for the experience and to avoid high prices at home, but the tax refund system upon returning to China can be complicated and time consuming.
Register now for this key conference focused on how luxury marketers must address Gens X, Y and Z who emphasize experience over acquisition, digital over physical, and choice versus loyalty. Speaker list, agenda and registration link in article.
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The future of loyalty is mobile and card free. The explosive growth of mobile applications has provided an obvious avenue for consumers to reduce the number of loyalty cards they carry.
Art and luxury have intersected time and time again in China as brands work to find new ways to engage aspiring collectors and art enthusiasts, especially those within the country’s budding market of Gen Y consumers.
