| | Retail How luxury brands can use visualization for immersive ecommerce experiences | As more luxury shopping migrates online, retailers are finding ways to recreate the in-store experience in digital, allowing consumers to make more confident purchases. Entire
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Luxury Memo special reports Luxury book publishing – Luxury Memo special report | The rise of digital media has dramatically disrupted the print industry, but for luxury book publishing, it may have just made these items more precious. Entire
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Fragrance and personal care Pop idol alliances key for beauty engagement in China: Gartner L2 FREE | According to new research, 84 percent of all premium beauty brand engagement on Weibo is driven by posts featuring celebrities. Entire
article | Fragrance and personal care Giorgio Armani reveals new side to masculinity in celebrity-fronted campaign | Italian label Giorgio Armani is showing a seductive yet sardonic side to masculinity in a new film starring actor Ryan Reynolds. Entire
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Webinars Webinar on March 13: “China: Route Forward for Luxury” FREE | Register now for this free hour-long webinar March 13 at noon ET (New York) on the current and future potential of China for luxury marketers as they try to maintain their growth momentum in the Middle Kingdom. Experts weigh in and offer insight and analysis, as well as the way forward. Entire
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Research Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders FREE | This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily. Entire
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Strategy Subscribe now: Full access to 80,000+ articles, reports, videos and images FREE | Stay abreast of the latest news, analysis, research and developments in the fast-evolving luxury business worldwide. Access more than 80,000 articles, reports, videos and images from Luxury Daily, the world's leading luxury business publication. Check out the monthly and annual subscription plans and gain full access to must-have luxury intelligence. Entire
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News briefs Philippe Charriol, Vogue International, Veuve Clicquot, Nordstrom, Four Seasons, Farfetch, JD.com and Reebonz – Live news | Luxury Daily's live news from Feb. 28 - Swiss luxury watchmaker Philippe Charriol dies on racetrack; Condé Nast taps i-D editor to helm Vogue International; Veuve Clicquot, Celebrity team up for inaugural season; Nordstrom’s board sees a few changes; Four Seasons launches 2019 with artist trip to Vietnam; Farfetch, JD.com expand partnership for control in Chinese luxury; Reebonz ensures authenticity through blockchain. Entire
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News briefs Hermès, Aston Martin, JD.com and Moncler – News briefs | Today in luxury - Hermès spreads roots in the sunshine state; Aston Martin tumbles as Brexit hurts sales after pricey IPO;
JD.com shares jump on upbeat sales performance; Moncler promises more growth after 19pc jump in 2018 sales. Entire
article | Columns Luxury brands need to change their marketing strategy for India | Luxury brands that entered India are still not marketing themselves correctly, considering the potential of the market. These brands follow an approach of creating a niche that has been their go-to strategy in Western markets. Entire
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