Luxury Daily, March 1, 2018 – Are virtual influencers an effective luxury marketing tool?
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| | Marketing Are virtual influencers an effective luxury marketing tool?  |  Luxury labels have been embracing a different type of influencer, partnering with personalities that only exist in the virtual world. Entire
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| Financial services China added an average of 4 new billionaires a week in 2017 |  2017 saw a massive explosion in global growth of billionaires, with China seeing an average of four new billionaires a week. Entire
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| Fragrance and personal care Carolina Herrera explores lighter side of romance in perfume promotion |  U.S. fashion label Carolina Herrera is playing a game of truth or dare for a flirty new fragrance campaign. Entire
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 | Jewelry Panerai recruits artists, photographers for Instagram series on design FREE |  Italian watchmaker Oficine Panerai is rolling out a social media campaign focused on the transformative power of photography. Entire
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| Luxury Memo special reports Luxury Memo special reports for February 2018 |  February 2018's Luxury Memo special reports - State of mobile; Luxury and 3D printing; Fragrance and personal care; and Cities of luxury: Paris. Entire
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| Marketing Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE |  The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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 | Strategy Subscribe now: $12 for 12 weeks FREE |  Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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| News briefs Gucci, Vogue, Jaguar, Paris, Peninsula and Cunard – Live news |  Luxury Daily's live news from Feb. 28 - Gucci transforms stores into interactive art galleries; Vogue anticipates growing fashion markets with new edition; Jaguar gives young fans the tools to drive safe; Paris targets young travelers with Snapchat fashion week push; Peninsula enhances elegance with renovation and partnership; Cunard links with Rocky Mountaineer to offer luxury rail travel. Entire
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| News briefs Dior, Vogue, Waldorf Astoria and BMW – News briefs |  Today in luxury - Can you wear Dior to the demonstration?; Vogue puts brakes on editorial collaboration with Vice; The Waldorf is going condo, and pieces of it are for sale online; BMW, Toyota invest in self-driving shuttle startup. Entire
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 | Research The changing behavior of affluent Asia-Pacific consumers in 2018: Part 1 |  A fresh study into the changing behavior of affluent Asia-Pacific consumers sheds some light on new ways of purchasing luxury goods, the most popular platforms for information on brands, and the renewed interest in acquiring luxury watches. Entire
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