Luxury Daily, June 8, 2017 – Skimping on digital leads to significant revenue loss

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June 8, 2017

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Marketing

Skimping on digital leads to significant revenue loss

As digital experiences become more advanced, consumers expect more and are now willing to exchange data for a better experience.

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Strategy

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Government

British PM candidates represent two potential paths for Brexit, UK market

Many were surprised when British Prime Minister Theresa May issued a statement supporting a snap election in April, but Parliament quickly voted in overwhelming numbers to enact the early election in the United Kingdom.

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Fragrance and personal care

La Mer art collection raises awareness, funds for ocean conservation

Estée Lauder Cos.' Crème de la Mer is celebrating World Oceans Day June 8 by walking the streets of New York.

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Apparel and accessories

Chanel recruits Willow Smith for Tokyo-themed Gabrielle bag film FREE

French fashion house Chanel is continuing the marketing blitz around its Gabrielle bag with another short film starring a young starlet.

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Apparel and accessories

Olivela creates accessibility channel for branded philanthropy efforts

Luxury brands now have a more visible platform to show their impact on charities and important causes around the world with a new ecommerce destination.

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Strategy

Call for nominations: Luxury Women to Watch 2018 FREE

While more women are entering senior and decision-making ranks at luxury marketers, more work needs to be done to attract them to key marketing, retail, media and digital positions in an industry that has shown its resilience in good times and bad.

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News briefs

Armani, Balenciaga, Moschino, Bang & Olufsen, DPA and Chanel – Live news

Luxury Daily's live news from June 7 - Armani launches student design contest alongside BFC; Balenciaga extends New York reach to uptown crowd; Moschino takes cartoon inspiration for charitable capsule; Bang & Olufsen teams with Apple for home audio solution; Diamond Producers Association quadruples marketing budget for 2017; Chanel boasted most free publicity among luxury labels in March.

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News briefs

Burberry, Frédéric Malle, Four Seasons and Bloomberg Media – News briefs

Today in luxury marketing - Christopher Bailey waives bonus again as Burberry aims to slash pay; How Frédéric Malle makes a new perfume; Four Seasons CEO sees Airbnb as formidable force in luxury space; Bloomberg Media hires Andrew Benett to oversee ad sales, marketing services.

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Columns

Disloyal and distracted: How to market to Gen Z

Although Generation Z still sounds young — it represents people born after 1996 — it will account for 40 percent of consumers by 2020.

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