| | Retail The art of reopening: How luxury brands and retailers should get it right  |  As stores begin to reopen, many brands are trying to figure out the best way to lure customers back into shops and make employees feel safe to go to work after the pandemic has left many fearing for their health. Entire
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| Events/causes Kering sponsors France’s We Love Green event as it goes virtual |  Kering has signed on to continue its sponsorship of the French We Love Green festival that has gone virtual this year to illustrate its allegiance to sustainability and to bring fresh content to viewers still at home. Entire
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| Beauty Will makeup catch up with skincare in post-pandemic China? |  For makeup consumers in China, the COVID-19 lockdown at the beginning of the year gave them a lot of time to reflect on past purchases. Entire
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 | Strategy Call for nominations: Luxury Women to Watch 2021 FREE |  Even as more women ascend the decision-making ranks at luxury marketers amid the current healthcare crisis, work needs to be done to attract them to C-suite and key marketing, retail, media and digital positions in a business that shows resilience and long-term focus in good times and bad. Entire
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| Marketing 3 steps brands can take to boost bottom line by creating behavior change |  As the United States, Europe and other parts of the world reopen after months of shelter-in-place, we are seeing just how difficult it is to convince consumers to change long-established behaviors – or adapt to new ones, such as wearing masks or keeping physical distance. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Post-work shopping’s future, Bentley, Euromonitor, LVMH and Tiffany |  Luxury Daily's live news: Post-work shopping may suffer once stores reopen with fewer office-goers; Bentley’s Bentayga SUV crosses milestone with production of 20,000th vehicle; 6 ways how consumer goods and services will transform post-pandemic; LVMH admits discussing impact of pandemic on Tiffany, but not buying shares on open market. Entire
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| Marketing Remote storytelling: Real-time persuasion in a virtual setting |  Stories can be up to 22 times more memorable than facts alone, allowing your message to resonate with decision-makers on both intellectual and emotional levels, giving you an edge in your argument. Entire
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