| | Research Why luxury brands should explore virtual work events to boost morale | Not only has COVID-19 hurt the health of consumers worldwide, it is also impacting the tenor of work culture as employees have been forced to work from home for months on end. Entire
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Marketing Luxury brands suggest classic gifts for Dad in complicated times | Father’s Day is around the corner and luxury marketers are running digital campaigns to boost sales at a time when retail is suffering and cities across the United States are experiencing unrest. Entire
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Strategy Call for nominations: Luxury Women to Watch 2021 FREE | Even as more women ascend the decision-making ranks at luxury marketers amid the current healthcare crisis, work needs to be done to attract them to C-suite and key marketing, retail, media and digital positions in a business that shows resilience and long-term focus in good times and bad. Entire
article | Retail Why US retailers should follow China’s lead after COVID-19 | American offline retailers are fortunate to have China’s “New Retail” model as inspiration. Entire
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Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE | We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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News briefs Moda Operandi, Lotus, Norton & Sons, Qudian, Secoo, ANA, President Trump, Gucci and Kering | Luxury Daily's live news: Moda Operandi, in open letter, offers no excuse for fashion's lack of action against racism; UK sports carmaker Lotus strikes apparel deal with Savile Row’s Norton & Sons; China’s Qudian to pay $100M for 28.9pc stake in luxury ecommerce platform Secoo; ANA, largest trade body for US advertisers, opposes Trump executive order treating social media companies as publishers; Gucci and parent Kering take bold stand against racism, police violence in US. Entire
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Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE | Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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Columns The end of efficiency | Across industries, companies aspired to stay lean to keep profits high. No one wanted cash sitting in their balance sheet, or inventory sitting in their warehouse. Now they are learning the value of inefficiency in real time. Entire
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