| | Research Affluents in China, US, UK and France shift to sustainability in intention to purchase: study | More than one-third of the wealthy consumers have questioned their level of luxury consumption as a result of the COVID-19 pandemic, suggesting that this highly attractive demographic is doing some soul-searching about how to live their lives after the health crisis. Entire
article |
Sports Cheeky? Duchess of Cambridge says it is worth the wait – for the next Wimbledon Championships | Wimbledon has cancelled its iconic event due to COVID-19, the first time the event has been shuttered since World War II. However, the tennis organization is not letting the week get by without marking the occasion. Entire
article |
Marketing How luxury fashion brands’ new creative direction is affecting content production | Key insights on how to create an effective editorial plan in response to fewer marketing events and the need to master digital channels and push ecommerce. Entire
article | Strategy Last call for nominations: Luxury Women to Watch 2021 FREE | Even as more women ascend the decision-making ranks at luxury marketers amid the current healthcare crisis, work needs to be done to attract them to C-suite and key marketing, retail, media and digital positions in a business that shows resilience and long-term focus in good times and bad. Entire
article |
Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE | We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
article |
Marketing The clock is ticking for luxury brands post-COVID-19 | Some brands think they can survive despite not being relevant to young target groups since many sell primarily to consumers over 40. But these young consumers are behavior role models for mature core buyers. Entire
article |
News briefs Cunard, Paris’ FHCM, Launchmetrics, EU safe list, Gucci and Michael Kors | Luxury Daily's live news: Cunard donates 23 tons of food for distribution to impoverished in rural and coastal UK; FHCM, in nod to times, picks Launchmetrics to digitize Haute Couture Week and Paris Fashion Week Men’s edition; In blow to luxury tourism, China, US off safe list of countries welcome to EU; Gucci takes AR tech to Snapchat for footwear virtual trial and eventual purchase; Michael Kors to donate $35M in merchandise to New York nonprofit Delivering Good; Last chance: Call for nominations: Luxury Women to Watch 2021. Entire
article |
Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE | Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
article |
Legal and privacy Sohm v. Scholastic Inc. decision points to cost-effective ways to register copyrights | The case, Sohm v. Scholastic Inc., involved a claim by a photographer, Joseph Sohm, who created 89 photographs. Rather than register them himself, he used a service by Corbis Corp. to register the copyrights. Entire
article | |
|
|