| | Marketing industry sectors Luxury brands must work harder to grab attention with Instagram’s new ads | As one of luxury marketers’ favorite social media platforms offers another avenue for advertising, brands need to discern how to best tap Instagram Explore placements in a native manner that grabs users’ attention within two seconds. Entire
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Luxury Memo special reports Content marketing in luxury – Luxury Memo special report | The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever. Entire
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Customer experience Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25 FREE | Register now for the world's first luxury customer experience conference: Luxury Daily's LuxeCX on Wednesday, Sept. 25 in New York. Hear from experts at Apple, Piaget, Forrester Research, InterContinental Hotels’ parent IHG, Ritz-Carlton Leadership Center, Christie's, South Coast Plaza, UBS, Taj Hotels’ The Pierre, IBM, Magellan Jets, Gaggenau, Altiant, Shanker Inc., Customer Experience Group and the Luxury Institute. Entire
article | Travel and hospitality Vista Global takes off with new private flying platform | Private aviation firm VistaJet is launching a global jet digital marketplace, empowering clients to choose the best flying options for their needs through a centralized platform. Entire
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Food and beverage Jack Daniel’s turns customers into ambassadors with high-end experiences FREE | Experiential offerings are becoming an exceptionally important part of brands’ strategies in appealing to the modern consumer, and Tennessee whiskey maker Jack Daniel’s has learned to serve its most loyal clientele with a one-of-a-kind product and experience. Entire
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Fragrance and personal care Webinar on July 10: “Fragrance and Beauty Care: Passing the Smell Test?” FREE | Register now for this free hour-long webinar July 10 at noon ET (New York) on how the fragrance and beauty business is adapting to conscious consumerism, recurring-revenue streams and upstarts with low barriers to entry. Experts weigh in and offer insight, analysis and examples. Entire
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Retail Younger shoppers most interested in AI-powered assistance: Invoca | As brands and retailers continue to invest in artificial intelligence and other automated services to enhance customer experiences, the majority of consumers feel frustrated when they cannot opt for human interactions. Entire
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Strategy Call for nominations: Luxury Women to Watch 2020 FREE | Even as more women ascend the decision-making ranks at luxury marketers, work needs to be done to attract them to C-suite and key marketing, retail, media and digital positions in a business that shows resilience and long-term focus in good times and bad. Entire
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Research Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders FREE | This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily. Entire
article | Strategy Subscribe now: Full access to 80,000+ articles, reports, videos and images FREE | Stay abreast of the latest news, analysis, research and developments in the fast-evolving luxury business worldwide. Access more than 80,000 articles, reports, videos and images from Luxury Daily, the world's leading luxury business publication. Check out the monthly and annual subscription plans and gain full access to must-have luxury intelligence. Entire
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Media/publishing Introducing American Marketer: new marketing-focused sibling events brand to Luxury Daily FREE | For a $500 billion spending category that has been totally upended and spoiling for more, marketing has surprisingly few big-picture, idea-driven, problem-solution conferences or webinars nationwide. American Marketer aims to change that. Entire
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News briefs Montblanc, McLaren, LVMH, Cunard, Hennessy and Amazon – Live news | Luxury Daily's live news from June 27 - Montblanc brings Bape’s streetwear style to leather goods line; McLaren sets sights on younger drivers with smaller supercars; LVMH plans Dubai watch presentation; Cunard delves into Queen Mary’s history in exhibit; Hennessy looks to the past for modern art; Amazon puts further pressure on retailers with BOPIS. Entire
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News briefs Models, The RealReal, Peninsula and real estate – News briefs | Today in luxury - Fashion’s underage model ban could be good for business; A second act for RealReal’s CEO; Property portfolio: Peninsula CEO bullish on London luxury; Why buyers are turning away from luxury property. Entire
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