Luxury Daily, June 28, 2018 – High-ticket items more prone to fraud due to bigger payouts: Forter
| | Retail High-ticket items more prone to fraud due to bigger payouts: Forter | Luxury retailers and brands need to be more diligent than others in protection against fraud, as the sector saw a 38 percent increase in attacks. Entire
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Apparel and accessories Moschino’s politically tinged campaign creates controversy | Italian fashion label Moschino’s latest advertising campaign is attracting criticism on social media for its approach to a heated political debate. Entire
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Retail Luxury gifters twice as likely to buy with same-day delivery FREE | Expedited shipping can win consumers around the holidays and retain them after the gifting season is over, according to a new report from Dropoff. Entire
article | Marketing Fourth of July sparks patriotic promotions | As U.S. consumers prepare to celebrate the Fourth of July, luxury brands are offering ideas for an elevated holiday. Entire
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Automotive Aston Martin chooses avant-garde approach in new film | British automaker Aston Martin has taken an avant-garde cinematic approach to release its latest model for more theatrical hype. Entire
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Marketing Technology type determines what is creepy versus cool with AI | While consumers are now demanding transparency when it comes to artificial intelligence and data, they are willing to exchange their information for beneficial reasons. Entire
article | Strategy Call for nominations: Luxury Women to Watch 2019 FREE | Even as more women ascend the decision-making ranks at luxury marketers, work needs to be done to attract them to C-suite and key marketing, retail, media and digital positions in a business that shows resilience and long-term focus in good times and bad. Entire
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Research Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE | The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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Strategy Subscribe now: $12 for 12 weeks FREE | Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
article | Classic Guides The China Report: Innovation in Luxury | This special report, in collaboration with Jing Daily, is a gift from Luxury Daily to its loyal paid subscribers for their continuing support. China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas. Here is a thorough examination of the state of innovation in China's luxury market. Entire
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News briefs Mulberry, Mandarin Oriental, Nordstrom, Four Seasons, Louis Vuitton and Ritz-Carlton – Live news | Luxury Daily's live news from June 27 - Mulberry inks eyewear deal with De Rigo; Mandarin Oriental expands Caribbean footprint with Grand Cayman property; Nordstrom fetes annual sale with playful promo; Four Seasons launches 3 new Pop Down city events; Louis Vuitton celebrates World Cup with animated stickers, licensed leather goods; Ritz-Carlton gives aspiring filmmakers the chance to collaborate. Entire
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News briefs Solo tourism, Lexus, Stalvey and Zegna – News briefs | Today in luxury - Inside the rise of solo luxury adventure tourism; Lexus recalls cars to fix fuel leaks that can cause fires; Stalvey to launch men’s accessories; Zegna, Reliance invest in fashion designer Raghavendra Rathore. Entire
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Columns Emulating WeWork’s design and user experience stance | WeWork aspires to change our work-life experience by emphasizing the importance of critical thinking in design rather than relying on cookie-cutter solutions that box us all in. Entire
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