Luxury Daily, June 28, 2017 – 3 things new luxury brands can teach established marketers

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June 28, 2017

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3 things new luxury brands can teach established marketers

They may have less resources, but new luxury brands are rethinking marketing and changing the landscape for everyone.

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Strategy

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Apparel and accessories

Chanel continues East-West theme with K-Pop superstar short

French fashion house Chanel is continuing to bridge the gap between East and West in its ongoing Gabrielle handbag campaign with a new short film starring South Korea's G-Dragon.

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Retail

Interests, leisure activities represent divide between affluents and wealthy: report

While affluent consumers have relatively similar interests to the average consumer such as seeing a film or cooking, the truly wealthy tend to be far less involved in the same sorts of activities, according to a new report from the Shullman Research Center.

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Retail

Retail-enabled magazine combines convenience with luxury FREE

Condé Nast Italia is connecting travelers with a bevy of concierge experiences through an interactive magazine that connects with local luxury department stores.

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Marketing

Luxury descends on Wimbledon to capitalize on discerning audience

This year’s Wimbledon tennis tournament features a venerable host of luxury brands looking to tap into the event’s luxurious atmosphere and audience of wealthy sports lovers.

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Automotive

McLaren invites festivalgoers to assemble a supercar

British automaker McLaren is making its presence known at the Goodwood Festival of Speed June 29 to July 2 by inviting attendees to build a McLaren, but with a twist.

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News briefs

Nordstrom, Yoox Net-A-Porter, Hennessy, Alipay, Heathrow and holiday 2017 – Live news

Luxury Daily's live news from June 27 - Nordstrom anniversary ambassadors handpick sale favorites; YNAP’s technology investment continues with opening of West London hub; Hennessy visualizes layers of flavors, aromas in JonOne-designed bottles; Monaco merchants to offer Alipay payment solutions; Heathrow introduces duty-free refund appointment service; Mobile to act as personal shopper for 2017 holiday season: Facebook.

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News briefs

Balenciaga, Riskified, Trump Hotels and BMW – News briefs

Today in luxury - Swizz Beatz accuses Balenciaga of copying Ruff Ryders shirt; Capital One, Groupe Arnault back ecommerce fraud preventer Riskified; Toronto hotel paying $6M to remove Trump's name; BMW CEO calls US "second home" for German automaker.

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