| | Marketing Luxury labels turn to monobrand sites, WeChat to reach Chinese customers | Luxury brands Louis Vuitton, Bulgari and Cartier successfully reach digitally savvy Chinese consumers by effectively leveraging influencer relationships and Eastern social media platforms. Entire
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Watches and jewelry IWC soars to new heights with aviation collaboration | Swiss watchmaker IWC Schaffhausen is celebrating aviation and brand milestones with a cohesive multichannel campaign. Entire
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Fragrance and personal care Webinar on July 10: “Fragrance and Beauty Care: Passing the Smell Test?” FREE | Register now for this free hour-long webinar July 10 at noon ET (New York) on how the fragrance and beauty business is adapting to conscious consumerism, recurring-revenue streams and upstarts with low barriers to entry. Experts weigh in and offer insight, analysis and examples. Entire
article | Apparel and accessories Mulberry spotlights London’s music scene in pop-up series FREE | British fashion house Mulberry is toasting to its heritage with a summer event series throughout London. Entire
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Blog Top 5 brand moments from last week | As summer hits, outdoor takeovers and temporary stores are enabling luxury houses to engage consumers in seasonal pushes. Entire
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Luxury Memo special reports Colors in luxury – Luxury Memo special report | If strong branding makes a good impression, the use of color is a crucial but often overlooked component of luxury labels’ imagery. Entire
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Strategy Call for nominations: Luxury Women to Watch 2020 FREE | Even as more women ascend the decision-making ranks at luxury marketers, work needs to be done to attract them to C-suite and key marketing, retail, media and digital positions in a business that shows resilience and long-term focus in good times and bad. Entire
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Research Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders FREE | This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily. Entire
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Strategy Subscribe now: Full access to 80,000+ articles, reports, videos and images FREE | Stay abreast of the latest news, analysis, research and developments in the fast-evolving luxury business worldwide. Access more than 80,000 articles, reports, videos and images from Luxury Daily, the world's leading luxury business publication. Check out the monthly and annual subscription plans and gain full access to must-have luxury intelligence. Entire
article | News briefs J.D. Power, David Yurman, Salvatore Ferragamo, Mercedes and Louboutin – Live news | Luxury Daily's live news from June 21 - New vehicles fail to make significant improvements: J.D. Power; David Yurman celebrates summer, Solari collection on site; Salvatore Ferragamo represented in Columbus Day Parade; Mercedes allows long-term test drives for confident purchases; Louboutin takes up space in childhood hangout. Entire
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News briefs Louis Vuitton, Roberto Cavalli, luxury air travel and Ritz-Carlton – News briefs | Today in luxury - Louis Vuitton to take high-jewelry to Prague; Will Cavalli be able to pull off a Versace?; Luxury holidays and SUVs are badges of shame now; Marriott to open first Ritz-Carlton hotel in Portland. Entire
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Retail Stores should leverage the Instagrammable retail trend | Incorporating fun, selfie-friendly moments to attract customers and build brand awareness is not just a trend. It is quickly becoming a necessity. Entire
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