| | Legal and privacy Amazon/Valentino counterfeiting suit: What is Amazon really up to?  |  While Valentino’s enforcement of its rights against infringers seems pretty standard fare, the involvement of Amazon, bringing suit against its own vendor, is rather novel. Entire
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| Research Lexus and Sephora lead among luxury brands on Forrester’s CX report |  Automakers and retailers were held by market researcher Forrester as the luxury sectors delivering good customer experiences, which consists of consistently meeting customers' needs, hitting the right emotional notes and even having the goodwill among customers to forgive mistakes. Entire
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| Marketing Why celebrity endorsements are drastically changing in China |  While idols and celebrity endorsements have proven to be a golden ticket that increases brand awareness and resonates with consumers, the power dynamic between brands and celebrities is becoming more sophisticated in China’s ever-changing digital climate. Entire
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 | Strategy Call for nominations: Luxury Women to Watch 2021 FREE |  Even as more women ascend the decision-making ranks at luxury marketers amid the current healthcare crisis, work needs to be done to attract them to C-suite and key marketing, retail, media and digital positions in a business that shows resilience and long-term focus in good times and bad. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| Marketing Should brands build up their own private traffic channels? |  Increasingly squeezed on social media platforms and ecommerce giants for traffic, are official brand apps the next important frontier for brands? Entire
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| News briefs Fendi, Balenciaga, Rolls-Royce and legal landmines as lockdowns end |  Luxury Daily's live news: Fendi livestreams Anima Mundi concert June 20 on summer solstice; Balenciaga breaks new fall 2020 campaign; Rolls-Royce releases new “Inspiring Greatness” film with Michelin-starred chef Tom Sellers; Legal landmines that luxury brands may face as COVID-19 restrictions are lifted in US. Entire
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| Arts and entertainment Art Basel is hosting a virtual art show with more than 4,000 new works |  Art Basel has updated its Online Viewing Rooms in its recently launched online platform, bringing more than 4,000 new works online June 19-26. Entire
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