| | Arts and entertainment Christie’s, Sotheby’s double down on digital auctions this summer | Auction houses Christie’s and Sotheby’s are seeing record online sales as they have adapted their business for pandemic times, not expecting this momentum to end any time soon. Entire
article |
Research How tribe marketing engages consumers as online becomes more important to brands | The COVID-19 coronavirus pandemic has forced more luxury brands to ramp up their efforts online, but as companies go digital they must establish trust and deliver personalized encounters for these efforts to be effective. Entire
article |
Strategy Call for nominations: Luxury Women to Watch 2021 FREE | Even as more women ascend the decision-making ranks at luxury marketers amid the current healthcare crisis, work needs to be done to attract them to C-suite and key marketing, retail, media and digital positions in a business that shows resilience and long-term focus in good times and bad. Entire
article | Retail Should luxury brands be worried about revenge saving? | “Revenge saving” is the latest buzzword coined by the Chinese media, while the hashtag #Ditchyourself has become a new mantra for the younger generation – it has millions of views with numbers still climbing. Entire
article |
Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE | We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
article |
News briefs Nordstrom, National Retail Federation, Dior, Kering and US store vandalism | Luxury Daily's live news: US department store chain Nordstrom closes some stores again after looting; US retail lobby NRF alarmed at looting of stores, unsure of speed of economic recovery; Dior Talks debuts “The Female Gaze” in its next podcast series; Kering reaffirms support LGBTQIA+ in June Pride month; Luxury brands condemn racism even as looters damage Chanel, Bloomingdale’s and Nordstrom stores in US. Entire
article |
Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE | Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
article |
Legal and privacy Rejection of Valentino trademark application: How the US trademark office evaluates trademarks | The Valentino case provides valuable insights for luxury and fashion goods companies to understand how the Trademark Office evaluates marks for being “descriptive,” when it requires disclaimers, and how companies should respond when the Trademark Office requires such a disclaimer. Entire
article |
|
|
| | | | |