| | Mobile Why luxury brands should give apps a second look as the pandemic subsides | The COVID-19 pandemic has caused the pace of digital growth to accelerate and now might be the time for brands and retailers that do not have a mobile app to consider building one. Entire
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Marketing Digital marketing needs to evolve customer experience: Forrester | The digital advertising business has lost sight of the customer experience by being too focused on data and technology and not on the end-user experience. Entire
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Marketing Is your Facebook strategy obsolete? | With community and conversation at the heart of Facebook’s long-term vision, many brands are struggling to deliver effective strategies on the platform. So how can companies develop content that resonates? Entire
article | Strategy Call for nominations: Luxury Women to Watch 2021 FREE | Even as more women ascend the decision-making ranks at luxury marketers amid the current healthcare crisis, work needs to be done to attract them to C-suite and key marketing, retail, media and digital positions in a business that shows resilience and long-term focus in good times and bad. Entire
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Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE | We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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Apparel and accessories Amid protests, can the fur industry survive and be sustainable? | Confronted with an economic slowdown, a spreading anti-fur movement and an international COVID-19 pandemic, is it possible for the fur industry to survive today’s hyper-politicized climate and rapidly changing markets? Entire
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News briefs Boucheron, Dior, Saks Fifth Avenue, NuOrder, Farfetch, Valentino and Amazon | Luxury Daily's live news: French jeweler Boucheron, with “For Better and For Worse,” launches podcast series on unexpected and thrilling weddings; Dior honors third batch of visual artists and photographers for young talents award; Saks Fifth Avenue taps NuOrder platform to redo buying and merchandising; Pre-owned fashion items loom large in US, UK and China wardrobes; Valentino, Amazon legally take on New York footwear counterfeiter in a first for both. Entire
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Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE | Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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Columns Fraud in the Age of Coronavirus | The type and volume of purchases has changed and spiked in certain industries, while the demographic of those making online purchases has shifted, too. Entire
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