| | Commerce Why luxury brands should hire equity officers  |  Luxury brands across sectors took a stand to support Black Lives Matter and promised to ensure equality in their companies. Hiring an officer dedicated to monitoring and enforcing equality and diversity in practice can help meet those objectives beyond tokenism. Entire
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| Fragrance and personal care Should luxury brands permanently add hand sanitizers and face masks to their lines? |  As luxury brands scramble to reopen stores and maintain their business in a post-pandemic world, many are looking for new revenue streams to help augment the losses incurred during the lockdown period. Entire
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| Jewelry While luxury watchmakers faced overall decrease in online interest, some brands beat the odds |  Vacheron Constantin, Girard-Perregaux and Audemars Piguet were among the most resilient brands when it comes to online search interest during COVID-19, according to the latest report from DLG (Digital Luxury Group). Entire
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 | Strategy Call for nominations: Luxury Women to Watch 2021 FREE |  Even as more women ascend the decision-making ranks at luxury marketers amid the current healthcare crisis, work needs to be done to attract them to C-suite and key marketing, retail, media and digital positions in a business that shows resilience and long-term focus in good times and bad. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| Marketing Can fashion in China get woke? |  While many brands are launching playbooks to support #BlackLivesMatter or are hiring diversity councils, corporate activism usually remains on the sidelines when it comes to companies in China, the world’s biggest luxury market. Entire
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| News briefs Modern Luxury, LVMH, Cheval Blanc, Kering, Gucci and Lexus |  Luxury Daily's live news: Modern Luxury, raising funds for COVID-19 relief, to auction original art for Hope Issue cover; French chefs, under LVMH auspices, invite pandemic-tackling hospital employees for thank-you meal; Harry Potter star Emma Watson appointed to Kering board of directors; Gucci debuts campaign with Jane Fonda for first sustainable line of merchandise; Japan’s Lexus, in a first, turns to augmented reality app to debut new sport sedan. Entire
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| Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE |  Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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