Luxury Daily, June 12, 2018 – Employee advocacy offers scalable alternative to influencer marketing
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| | Marketing Employee advocacy offers scalable alternative to influencer marketing  |  While influencer marketing is a hot topic in social media today, a new report finds that celebrity personalities do not hold as much sway as individuals who are perceived as regular people. Entire
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| Marketing Luxury brands inspire consumers to spoil dad |  Ahead of Father’s Day, luxury marketers are pushing gifting ideas that center on elevating dads’ lifestyles. Entire
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| Fragrance and personal care SK-II bares it all in no makeup campaign |  Beauty marketer SK-II is simultaneously touting its flagship facial treatment while also encouraging women not to feel as though they need to wear makeup in a multifaceted crusade for bare skin. Entire
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 | Retail Barneys captures personal stories of Pride in charitable campaign FREE |  Department store chain Barneys New York’s foundation is exploring the meaning of Pride through the personal stories of LGBT individuals and allies. Entire
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| Travel and hospitality Ritz-Carlton’s yacht debut begins with local immersion |  Hospitality brand The Ritz-Carlton is finalizing its foray into yachting as affluent consumers seek more cultural and unique means of travel. Entire
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| Automotive Aston Martin races to victory with comedic short |  British automaker Aston Martin is gearing up for the upcoming 24 Hours of Le Mans by stretching its comedic muscles. Entire
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 | Research Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE |  The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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| Strategy Subscribe now: $12 for 12 weeks FREE |  Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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| Classic guides The China Report: Innovation in Luxury |  This special report, in collaboration with Jing Daily, is a gift from Luxury Daily to its loyal paid subscribers for their continuing support. China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas. Here is a thorough examination of the state of innovation in China's luxury market. Entire
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 | News briefs Givenchy, Rolls-Royce, luxury performance, Phillips, Asprey and Loewe – Live news |  Luxury Daily live news from June 11 - Givenchy to dress Jay-Z and Beyoncé for world tour; Rolls-Royce goes experiential with exclusive cars and cognac event; Luxury brands see mixed stock performance in May; Phillips hires James Marks as watch specialist and head of watch sourcing; Asprey creates silver shield trophy for Soccer Aid charity match; Loewe opens pop-up summer shop for entire season. Entire
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| News briefs Bugatti, luxury retail, Calvin Klein and China – News briefs |  Today in luxury - How the $300K Bugatti watch earns its price tag; Just don’t call it a shop: The future of luxury retail; Calvin Klein’s first design Miami/Basel installation features Raf Simons’ limited-run Feltri Armchairs for Cassina; What’s really driving China’s big luxury rebound. Entire
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| Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE |  Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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