Luxury Daily

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World’s leading luxury business publication

June 13, 2018

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Jewelry 24 Sèvres invests in fine jewelry as heritage brands learn to embrace digital
LVMH is spotlighting high-end jewelry on its multi-brand online platform 24 Sèvres, adding to the growing list of luxury players embracing selling fine pieces via ecommerce, including competing luxury group Richemont. Entire article

Fragrance and personal care Instagram overtakes YouTube as top influencer channel for beauty
Beauty marketers have been early adopters of digital and influencer marketing, which have now proved to be effective for 98 percent of the industry. Entire article

Apparel and accessories Luxury brands must balance between tradition and innovation
NEW YORK – There are two pillars of luxury that brands must be able to balance: heritage and modernity. Entire article

Travel and hospitality JetSmarter further disrupts private aviation with access for non-members FREE
Aviation firm JetSmarter is further disrupting the way consumers fly privately with the announcement of a pay-as-you-go service open to the public. Entire article

Automotive Lexus combines craftsmanship and performance in new campaign
Toyota Corp.’s Lexus is giving drivers an inside look at its attention to detail and quality craftsmanship in a new marketing campaign for its high-performance vehicles. Entire article

Real estate Sotheby’s International Realty debuts luxury print magazine Reside
Sotheby’s International Realty is expanding into the world of publishing with the launch of its first luxury magazine, Reside. Entire article

Research

Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE

The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire article

Strategy Subscribe now: $12 for 12 weeks FREE
Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire article

Classic guides

The China Report: Innovation in Luxury

This special report, in collaboration with Jing Daily, is a gift from Luxury Daily to its loyal paid subscribers for their continuing support. China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas. Here is a thorough examination of the state of innovation in China's luxury market. Entire article

News briefs Christian Louboutin, Gucci, Lexus, Ssense, Lladró and Porsche – Live news
Luxury Daily's live news from June 12 - Christian Louboutin wins legal battle over red soles; Gucci Garden highlights Björk collaboration in exhibition; Lexus tees up golf experiences for U.S. Open Championship; Ssense competition aims to further AI in fashion; Lladró appoints new CEO of the Americas; Porsche follows Ferrari in its 70-year milestone. Entire article

News briefs Gucci, Stella McCartney, real estate and Tesla – News briefs
Today in luxury - With sales boom in mind, Gucci tightens grip on suppliers; Stella’s stone age: McCartney brings the outdoors in on Bond Street; Los Angeles mansion shoots for a record $135M; Tesla is cutting about 9pc of workers on Musk's profitability push. Entire article

Retail How competitive brands can work profitably together
The smartest luxury marketers understand that all luxury brands share 60 percent of the best customers, just not the same 60 percent. Entire article