Luxury Daily, June 11, 2021 – Estée Lauder ‘dares to love’ with audio-focused programming
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| | Fragrance and personal care Estée Lauder ‘dares to love’ with audio-focused programming  |  Beauty brand Estée Lauder is reimagining the concept of fragrance marketing through its “Dare to Love” digital campaign powered by audio-based creative storytelling. Entire
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| Marketing Brand purpose will lead future communications strategies: report |  Fashion has historically been an expressive industry, driven by physical and real-life experiences, however, the COVID-19 pandemic suspended these touchpoints, creating new challenges for communications strategies. Entire
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| Apparel and accessories Dolce & Gabbana drops new family-friendly DJ Khaled collaboration |  Italian fashion label Dolce & Gabbana is reuniting with American record producer DJ Khaled for a second capsule collection, this time featuring ready-to-wear and accessory options for the whole family. Entire
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 | Webinars Free webinar June 29: Can Tech Help Luxury Consumers Make Ethical Choices? FREE |  Register now for this free webinar Tuesday, June 29 at noon to 1 p.m. ET (New York time) where Italian fashion brand Save the Duck along with others will discuss how technology is helping its consumers make ethical buying decisions in an apparel industry that is struggling with sustainability and transparency issues. Join us! Entire
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| Strategy Call for nominations: Luxury Women to Watch 2022 FREE |  Even as more women ascend the decision-making ranks at luxury marketers amid the current healthcare crisis, work needs to be done to attract them to C-suite and key marketing, retail, media and digital positions in a business that shows resilience and long-term focus in good times and bad. Entire
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| News briefs Burberry, Sergio Rossi, Valmont and US inflation |  Luxury Daily’s live news: Burberry pledges to become climate positive by 2040; Lanvin-owner acquires Sergio Rossi; Valmont expands into hospitality with exclusive residences; US inflation accelerates as vehicle, travel costs climb. Entire
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| Retail China could become the top moneymaker and sourcing market for The RealReal |  Although China has traditionally been resistant to secondhand luxury, the growing spending power and influence of younger millennial and Gen Z consumers – who do not have the same stigma towards used luxury as their parents or Gen Xers do – has changed everything. Entire
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