| | Internet How to get digital premieres right  |  Digital premieres have become all the rage as luxury brands from BMW to Chanel look to build buzz and showcase new products in the era of the COVID-19 coronavirus. Entire
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| Automotive Luxury car drivers respond to print advertising and marketing |  Even as digital continues to accelerate as a luxury marketing channel, print publications still have an important role to play when it comes to selling luxury cars to consumers. Entire
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| Strategy Call for nominations: Luxury Women to Watch 2021 FREE |  Even as more women ascend the decision-making ranks at luxury marketers amid the current healthcare crisis, work needs to be done to attract them to C-suite and key marketing, retail, media and digital positions in a business that shows resilience and long-term focus in good times and bad. Entire
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 | Retail Is targeting vouchers a successful strategy for brands? |  Unlike Western countries, China’s savings culture holds up despite the rapid economic development of the country. As of the end of 2019, China had the highest national saving rate: 45 percent of gross domestic product. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs US dining behavior, Zagat, Cunard, Google, WWF and Tiffany |  Luxury Daily's live news: Zagat survey shows significant change in US dining behavior after COVID-19; UK cruise line Cunard, hobbled by restrictions across ports and borders, delays resumption of sailing; Google, collaborating with WWF Sweden, makes fashion play with new data-backed sustainability platform; While down, US jeweler Tiffany’s Q1 earnings show two promising growth signs: ecommerce, China. Entire
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| Columns Pandemic as pivot: How will your company emerge from COVID-19? |  Times of crises especially reveal what kind of character people, and companies, have. The COVID-19 coronavirus pandemic is no exception. Entire
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