| | Marketing Has the definition of luxury changed since the pandemic?  |  Spending time at home to avoid the risk of serious illness or death in the age of COVID-19 likely has shifted consumers' values and their time and monetary priorities. Entire
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| Research BMW earns high brand intimacy, as luxury shows lackluster performance overall: report |  German automaker BMW ranked No. 7 out of 10 on MBLM’s Brand Intimacy ranking, which measures deep connections between customers and brands. Entire
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| Legal and privacy Buying a brand out of bankruptcy: What are you really getting? |  Such names as Barneys, Sonia Rykiel, Roberto Cavalli and Diesel all went through the bankruptcy process. Now, with the severe economic impact of COVID-19, it seems likely that bankruptcy filings in the luxury and fashion world will only increase. Entire
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 | Strategy Call for nominations: Luxury Women to Watch 2021 FREE |  Even as more women ascend the decision-making ranks at luxury marketers amid the current healthcare crisis, work needs to be done to attract them to C-suite and key marketing, retail, media and digital positions in a business that shows resilience and long-term focus in good times and bad. Entire
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| Software and technology China’s new technologies are making retail more sustainable |  Here are some of the cutting-edge technologies that help create ethical brands and are making retail more sustainable. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Rolls-Royce, Gucci, ANA and Vestiaire Collective |  Luxury Daily's live news: Rolls-Royce resumes client handover ceremonies for newly built cars; Gucci ups sustainability, equality efforts with enhanced Equilibrium digital presence, icons; US advertiser lobby ANA commits to racial equality in advertising and marketing; France’s Vestiaire Collective debuts virtual summer sales festival. Entire
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| Retail Maintaining a high-touch experience in the new normal |  A troika of disruptions – the global COVID-19 pandemic, racial tensions in the United States and environmental changes threatening to reshape markets – has created a new normal. This, understandably, has changed the mindset and buying patterns of many. Entire
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