Luxury Daily, July 7, 2017 – Branded Instagram video engagement beats out YouTube, Facebook: L2

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July 7, 2017

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Retail

Branded Instagram video engagement beats out YouTube, Facebook: L2

While video marketing continues to thrive on YouTube and Facebook, Instagram has emerged as a surprisingly strong platform for film-based consumer engagement.

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Strategy

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Strategy

Richemont – Luxury Memo special report

Swiss conglomerate Richemont has seen setbacks in the past few years due to the challenging climate in the watch industry where so many of its brands are rooted. But its recent refocused willingness to adapt, innovate and change is likely to exhibit the resilience of the company.

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Food and beverage

Moët Hennessy trademark infringement case fights against counterfeiting FREE

LVMH's wine and spirits branch Moët Hennessy took a major step forward in its fight against counterfeiting and protecting consumers with its recent court case win.

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Fragrance and personal care

Elie Saab stays out until dawn to attract millennial attention

Lebanese fashion house Elie Saab is tapping interests and buzzwords of young affluent women in its latest perfume campaign.

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Jewelry

Top 10 luxury jewelry and watch efforts of H1

During the first half of 2017, fine jewelers and watchmakers set out to prove that slow and steady may be the best strategy for their sector.

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Media/publishing

Print remains an institution for equestrian sports community

Although a relatively small niche, consumers who partake in competition equestrian sports lead highly active lives and are entrenched in a high-value market, and luxury advertisers are taking note.

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Automotive

Ultra-luxury vehicles see an uptick in sales: Frost & Sullivan

The highest sales for super-luxury vehicles are coming from markets such as the United States, the Middle East and China, according a new report from Frost & Sullivan.

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News briefs

Lanvin, British Vogue, Gucci, Bulgari, Ferragamo and Prada – Live news

Luxury Daily's live news from July 6 - Bouchra Jarrar reportedly leaving Lanvin; British Vogue bolsters editorial staff with well-known contributors; Gucci makes a statement with ironic out-of-home placements; Bulgari heads to the movies for limited-edition showcase; Alaïa pays tribute to Ferragamo founder on the catwalk; Prada furthers ecommerce presence through MyTheresa exclusives.

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News briefs

Kering, luxury tech, Condé Nast and Singapore – News briefs

Today in luxury - Why Artémis, not Kering, invested in Giambattista Valli; Venture firm Felix looks beyond Farfetch to where luxury meets tech; Condé Nast forces changes to Lucinda Chambers’ firing tell-all; Singapore luxury home prices show recovery signs, developer says.

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Columns

Curated experiences for bricks-and-mortar stores

Maybe retail is not contracting so much as it is streamlining.

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