Luxury Daily, July 6, 2023 – Boucheron embraces maximalism for ‘More is More’ marketing effort
| | Jewelry Boucheron embraces maximalism for ‘More is More’ marketing effort | The French jeweler is opting for playful proportions and 1980s-inspired looks, leveraging its Carte Blanche high jewelry collection in a new campaign. Entire
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Food and beverage Hennessy presents ‘Ask Us Anything’ in transparency push | Showcasing maison know-how while connecting with consumers, the LVMH-owned Cognac brand is answering popular questions online. Entire
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Research Investors getting behind experiential luxury in 2023: Deloitte FREE | Of the private equity professionals targeted for the firm's latest survey, 49 percent believe restaurants and hotels are the two sectors poised to grow most rapidly this year. Entire
article | Apparel and accessories Prada unveils cinematic fall/winter 2023 campaign | The Italian fashion brand's promotional film puts five stars front and center, including British actor Benedict Cumberbatch, American actress and model Hunter Schafer and Chinese actor Li Xian, among others. Entire
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Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE | We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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News briefs Luxury and France riots, Louis Vuitton and Mandarin Oriental, De Bethune and Krug FREE | Luxury Daily's live news: Conflict in France could cost luxury brands in Q3; Mandarin Oriental hosts 'LV By The Pool' pop-up; De Bethune shows support for Wimbledon contender; Krug brings culinary expertise to Brazil. Entire
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