| | Research Louis Vuitton is top-ranking luxury brand for brand value | Louis Vuitton, Chanel, Hermès, Mercedes-Benz, BMW and Gucci were among the world’s most valuable global brands this year. Entire
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Travel and hospitality The art of reopening: How hotels should get it right | As hotels around the world slowly reopen, these hospitality companies have had to transform what it means to stay at their properties. Entire
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Retail Personalizing digital engagement could save luxury fashion | As fashion companies rush to catch up in the face of an unpredictable post-COVID-19 future, they are evolving their digital capabilities in reaction to rapidly changing conditions. Entire
article | Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE | We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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Apparel and accessories New “Made in China” tag is winning the hearts of local millennials | Going after the same Louis Vuitton bags that everyone else already owns is a thing of the past for young Chinese consumers, and there is now an increased emphasis on identity expression, rather than the blind following of trends. Entire
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News briefs Kering, Cartier, Ferrari and Suzy Menkes | Luxury Daily's live news: Kering publishes first biodiversity strategy as part of ambitious sustainability push; Cartier turns to China, South Korea for upgraded Pasha de Cartier watch launch; Ferrari receives equal salary certification for pay parity between men and women; Suzy Menkes’ departure will leave gaping hole in Condé Nast’s fashion overview; Entire
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Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE | Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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Legal and privacy Altering famous logos for social distancing: What does it do to your trademark rights? | If a trademark owner modernizes its mark, does that mean that it is deemed to have abandoned the original mark, and adopted a new one – with a new, later priority date? Entire
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