| | Marketing Will conversational customer service in US live up to China’s WeChat?  |  While WeChat has become such a prolific force in China, Western brands are rethinking how to interact with consumers via text message by leveraging Apple's Business Chat. Entire
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| Apparel and accessories Moschino crafts its own soap opera for fall 2019 |  Italian fashion label Moschino is taking a stab at the soap opera genre in its latest campaign, congruent with its strategy to tackle various pop culture phenomena. Entire
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| Retail Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25 FREE |  Register now for the world's first luxury customer experience conference: Luxury Daily's LuxeCX on Wednesday, Sept. 25 in New York. Hear from experts at Apple, Piaget, Forrester Research, InterContinental Hotels’ parent IHG, Ritz-Carlton Leadership Center, Christie's, South Coast Plaza, UBS, Taj Hotels’ The Pierre, IBM, Magellan Jets, Gaggenau, Altiant, Shanker Inc., Customer Experience Group and the Luxury Institute. Entire
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 | Retail Fendi, Harrods play with 2D style for a multidimensional in-store strategy FREE |  Italian fashion label Fendi is the latest high-fashion brand to use an immersive approach to retail marketing, as it takes over British department store Harrods. But its strategy of tapping a multitude of different pop-up styles in one launch is what makes this endeavor stand out. Entire
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| Fragrance and personal care Webinar on July 10: “Fragrance and Beauty Care: Passing the Smell Test?” FREE |  Register now for this free hour-long webinar July 10 at noon ET (New York) on how the fragrance and beauty business is adapting to conscious consumerism, recurring-revenue streams and upstarts with low barriers to entry. Experts weigh in and offer insight, analysis and examples. Entire
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| Luxury Memo special reports Content marketing in luxury – Luxury Memo special report |  The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever. Entire
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| Research Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders FREE |  This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily. Entire
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| Strategy Subscribe now: Full access to 80,000+ articles, reports, videos and images FREE |  Stay abreast of the latest news, analysis, research and developments in the fast-evolving luxury business worldwide. Access more than 80,000 articles, reports, videos and images from Luxury Daily, the world's leading luxury business publication. Check out the monthly and annual subscription plans and gain full access to must-have luxury intelligence. Entire
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| News briefs Estée Lauder, Phillips, Lamborghini, Moët Hennessy and Shangri-La – Live news |  Luxury Daily's live news from July 3 - Estée Lauder gives cosmetics a fashion touch with collaboration; Phillips taps former Sotheby’s exec as advisor; Lamborghini personalizes paint jobs with AI-powered technology; Moët Hennessy moves from Chelsea to World Trade Center; Shangri-La Sydney turns iconic toy into themed tea. Entire
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 | News briefs Couture, YNAP, private planes and Bentley – News briefs |  Today in luxury - The outside view: The importance of a couture mindset; Yoox Net-A-Porter CEO: "We sit on a gold mine of data"; The history of private planes is less high life and more daily grind; Bentley's new hybrid hides its luxury from the masses. Entire
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| Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE |  Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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| Marketing Most powerful marketing words your brand should use |  These marketing words can help you boost conversions and improve the bottom line for your business. Entire
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