| | | Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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Retail How the luxury selling ceremony will have to adapt  |  The in-person selling ceremony has been key to the experience of luxury shopping, but COVID-19 lockdowns and social distancing guidelines have upended the whole process. Entire
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| Apparel and accessories COVID-19 hits brands worst if they have a precondition, a stark warning from the downfall of DVF |  The significance of the collapse of one of the most admired fashion brands cannot be understated. If it can happen to DVF, it can happen to any luxury brand. Entire
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 | Apparel and accessories Gucci enlists models in DIY campaign for fall-winter 2020-21 |  Italian fashion label Gucci has created a do-it-yourself ad campaign for its fall-winter 2020-21 show, letting models record themselves in Gucci apparel and gear with no set brief. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE | | We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Fendi, Lyst, NetJets, Jaguar Land Rover and Mandarin Oriental |  Luxury Daily’s live news: Fendi enlists Gen Z sisters for newest #MeAndMyPeekaboo episode; Streetwear dominates Lyst Index as COVID changes consumer habits; NetJets ends European furlough, looks to add to fleet; Jaguar Land Rover appoints new CEO amid challenging climate; Mandarin Oriental supports local communities with event initiative. Entire
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| Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE |  Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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| Arts Has the lockdown forever changed the art, vintage and antiques industry? |  In 2019, close to 2 billion people purchased items online — but most of the sellers of art, vintage and antiques lost out. Why? Because the vast majority of the art and antiques industry is not online. Entire
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