| | Marketing Brands cannot ignore litany of opportunities on TikTok  |  With video-sharing platform TikTok, there appears to be something for everyone, and luxury brands would be remiss in neglecting to carve a space on the app for themselves. Entire
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| Watches and jewelry Van Cleef & Arpels illustrates ode to ballet for new collection |  French jeweler Van Cleef & Arpels is highlighting the poetic creation process of its Lady Arpels Ballerines Musicales collection in an intimate new short. Entire
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| Apparel and accessories Holt Renfrew highlights skate culture, diversity in summer film |  Canadian department store chain Holt Renfrew is turning the spotlight on local skaters to bring summer’s skateboard-inspired style to life. Entire
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 | Automotive Feeling more is an art form: Lexus |  Toyota Corp.’s Lexus is celebrating the launch of its new NX by taking a comprehensive look at how the COVID-19 pandemic has shifted consumer values and behaviors. Entire
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| Fragrance and personal care How Givaudan sniffed out success in China |  Givaudan’s fragrances have become extremely popular with Chinese consumers, whose desires for fine fragrances have been rapidly changing. Entire
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| Home furnishings Webinar: Off the wall: Trends in color, paint and wallpaper FREE |  Register now for this free webinar Aug. 11 at 11 a.m. to noon ET (New York time) focused on the role that color, paint and wallpaper play in luxury homes as consumers spend more time multitasking from their residences and look anew at what is around them. Speakers include noted interior designer Julia Buckingham, Patrick O’Donnell, the global brand ambassador for leading paint and wallpaper brand Farrow & Ball and Amy Vroom, interior designer at The Residency Bureau. Join us! Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Kering, Louis Vuitton, Guerlain, Rosewood and Moët Hennessy |  Luxury Daily’s live news for July 27: Kering improves on pre-pandemic performance in H1 2021; Louis Vuitton teases eco-designed Charlie sneakers; Guerlain taps Violette as new creative director of makeup; Rosewood Miramar Beach, Moët Hennessy introduce bespoke picnic experiences. Entire
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| Real estate Leverage dominates luxury residential financing FREE |  Often called the “Lender to the Stars,” Ira Meltzer and his team at One Million Dollar Plus have funded more than $5 billion in luxury and ultra-luxury residential financing to swanky residences in Aspen, Beverly Hills, Hawaii, Manhattan and Florida. Entire
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