| | Marketing CMO’s role nibbling away | As industries work to restructure the way their company is arranged and how to define the business, chief marketing officers must also consider how they will evolve their own role within the company to ensure continued relevance within the organizational structure. Entire
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Apparel and accessories Gucci looks to mother-daughter relationship to show its designs are everlasting | Italian fashion label Gucci is taking a jump back in time while emphasizing a relationship between mother and daughter to highlight the lasting appeal of its Sylvie handbag. Entire
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Strategy Announcing: Luxury Marketing Forum New York Sept. 26 FREE | Register now for the Luxury Marketing Forum New York on Wednesday, Sept. 26. Top luxury marketing and retail experts will share strategy, analysis, best practice, legal tips and research to tackle unprecedented change in marketing outreach. Attendees will receive a free copy of Luxury Daily’s Luxury Marketing Best Practice Handbook. Limited seating. Entire
article | Retail Click-and-collect consumers shop on all platforms | New research shows that click-and-collect services are more popular among female consumers with higher annual incomes, exhibiting the importance of luxury retailers including these services. Entire
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Apparel and accessories Chanel exhibits how its brand was shaped by themes of Venice | French fashion label Chanel is continuing its string of film episodes detailing its history and the inner workings of its business with a new installment that takes viewers to Italy. Entire
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Travel and hospitality Marriott reaches out to Chinese tourists with Tmall promotion FREE | Global hospitality group Marriott International is partnering with Chinese ecommerce platform Alibaba's Tmall in an effort to reach more than 500 million annual active users in the competitive Chinese market. Entire
article | Research Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE | The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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Strategy Subscribe now: $12 for 12 weeks FREE | Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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Classic Guides The China Report: Innovation in Luxury | This special report, in collaboration with Jing Daily, is a gift from Luxury Daily to its loyal paid subscribers for their continuing support. China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas. Here is a thorough examination of the state of innovation in China's luxury market. Entire
article | News briefs Hearst, The RealReal, Sergio Marchionne, Prada, Chloé and Langham – Live news | Luxury Daily's live news from July 25 - Troy Young named president of Hearst Magazines; The RealReal closes $115M Series G; Fiat Chrysler’s Sergio Marchionne dies at 66; Prada to host digital-focused sustainability conference; Chloé creates cyclical narrative of sisterhood for fall; Langham Hotel facilitates staff coordination via smartphones. Entire
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News briefs Trade war, Swiss watches, Moncler and Jaguar – News briefs | Today in luxury - These 7 luxury stocks are safe from any trade war; For Swiss watches, America is back; Moncler H1 profits climb 47pc; Jaguar is taking aim at Mercedes backyard with new electric taxis. Entire
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Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE | Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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