| | Fragrance and personal care 85pc of beauty marketing centered on social media | Beauty brands are investing more heavily into social media and influencer marketing than their peers in fashion and luxury, according to a new report. Entire
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Apparel and accessories Top 10 luxury apparel and accessories efforts of H1 | Luxury fashion labels are responding to changing consumer behavior by rethinking retail experiences. Entire
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Strategy Announcing: Luxury Marketing Forum New York Sept. 26 FREE | Register now for the Luxury Marketing Forum New York on Wednesday, Sept. 26. Top luxury marketing and retail experts will share strategy, analysis, best practice, legal tips and research to tackle unprecedented change in marketing outreach. Attendees will receive a free copy of Luxury Daily’s Luxury Marketing Best Practice Handbook. Limited seating. Entire
article | Jewelry Audemars Piguet emboldens women to bend the rules | Swiss watchmaker Audemars Piguet is encouraging women to forge their own paths in a futuristic film campaign. Entire
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Retail Retailers not yet meeting shoppers’ digital expectations: BRP FREE | While digital influences up to 75 percent of all in-store visits, retailers have not been keeping pace with shoppers’ preferences, according to a new Boston Retail Partners report. Entire
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Research Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE | The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
article | Strategy Subscribe now: $12 for 12 weeks FREE | Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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Classic Guides The China Report: Innovation in Luxury | This special report, in collaboration with Jing Daily, is a gift from Luxury Daily to its loyal paid subscribers for their continuing support. China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas. Here is a thorough examination of the state of innovation in China's luxury market. Entire
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News briefs Mercedes, Ritz-Carlton, LVMH, Rolex, Chanel and Christie’s – Live news | Luxury Daily's live news from July 24 - Mercedes works with tennis player as new ambassador; Ritz-Carlton invests $500M into new New York location; LVMH sees 41pc jump in net profit for H1; Rolex becomes official timekeeper of US Open; Chanel debuts ski designs with Margot Robbie-fronted ads; Christie’s sees 5pc growth in sell-through rates in H1 2018. Entire
article | News briefs Ivanka Trump, Net-A-Porter, Tesla and Small Luxury Hotels – News briefs | Today in luxury - Ivanka Trump shuts namesake fashion brand; Mark Sebba, former CEO of Net-A-Porter, dies at 69; Tesla, pushing for profit, faces new questions over finances; Small Luxury Hotels of the World appoints new CEO. Entire
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Columns 3 reasons why brands should not write off Snapchat | “Snapchat redesign.” The term has become cringe-worthy, to say the least. Entire
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