Luxury Daily, July 23, 2020 – Led by Gen Z, Richemont’s sustainability projects focus on climate change
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| | Research Led by Gen Z, Richemont’s sustainability projects focus on climate change  |  Climate change has become the main focus of Richemont’s sustainability program, led by an increasing number of Gen Z stakeholders who are core to the group. Entire
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| Retail How retailers should deal with stale inventory from store closures |  As retailers worldwide were hit by COVID-19-induced lockdowns and store closures, inventory that was left on the shop floor grew more stale by the day. Entire
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| Apparel and accessories Loewe’s content-commerce approach is the winning luxury strategy for the 2020s |  Many luxury houses find it difficult to connect with China’s millennial and Gen Z consumers, bogged down by tradition and a reputation as brands for “older” generations. Entire
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 | Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| Apparel and accessories UK fashion giant Mulberry taps ForwardPMX to grow China market |  ForwardPMX will work to build brand awareness and channel growth through full-funnel activity for Mulberry in the fastest-growing luxury market worldwide. Entire
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| News briefs Burberry, Selfridges, Clergerie and super-prime real estate |  Luxury Daily’s live news: Burberry continues mobile push with AR feature; Selfridges providing stylish, sustainable face masks to employees; French footwear brand Clergerie is sold to private equity group; Super-prime real estate sales continue amid lockdowns. Entire
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| Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE |  Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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| Retail US department store chain Neiman Marcus officially launches new digital hub for personalized services |  U.S. department store chain Neiman Marcus has introduced a new online location for customers to access a variety of services as the COVID-19 pandemic has altered store-visit behavior. Entire
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