Luxury Daily, July 20, 2020 – Luxury Daily, July 20, 2020- 44pc of consumers do not trust product sustainability claims
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| | Research 44pc of consumers do not trust product sustainability claims  |  COVID-19 has increased consumer awareness and commitment to buying sustainably even more than before, adding urgency to an issue that is accelerating with the ongoing public health crisis worldwide. Entire
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| Apparel and accessories Dolce & Gabbana wades into new territory for men’s spring-summer 2021 presentation |  Italian fashion brand Dolce & Gabbana has dropped a new campaign on Instagram promoting its latest fashion show for men’s spring-summer 2021, a hint at how brands are transforming the presentation of their lines at a time when runway presentations have been cancelled due to the pandemic. Entire
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| Marketing Why are top luxury brands flocking to WeChat Channels? |  A relatively new player on the short videos market, WeChat Channels lacks high traffic existing players such as Douyin have built up over the years. So why are luxury brands are still making the budding platform a part of their WeChat strategy? Entire
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 | Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| Apparel and accessories How to build an “It’ bag in China with Mr. Bags |  Liang Tao created an entirely new content style in China by analyzing the prices, collection values and styles of luxury bags while providing practical tips to millions. Entire
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| News briefs Mercedes-Benz, China beauty, Louis Vuitton and Richemont |  Luxury Daily's live news: Mercedes-Benz tops customer satisfaction index for Web site shoppers in US: J. D. Power; How brands can take advantage of the male beauty boom in China; Louis Vuitton says “Game On” with Nicolas Ghesquière’s cruise 2021 collection in Instagram “runway”; Richemont quarterly sales down 47pc over pandemic shutdowns, but ecommerce growth is strong. Entire
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| Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE |  Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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| Columns Winning back the luxury consumer |  More than half of customers actively try to touch as few items as possible when shopping and try to avoid interacting with employees whenever possible – a troubling trend for the luxury sector, where touch and feel are everything and personal relationships are critical. Entire
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