| | Apparel and accessories Protectionist policies top concern of US fashion execs  |  The United States’ escalating threats of trade wars are worrying fashion companies, with a new report finding that tightening trade is the number one challenge that apparel and accessories executives are facing. Entire
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| Strategy Announcing: Luxury Marketing Forum New York Sept. 26 FREE |  Register now for the Luxury Marketing Forum New York on Wednesday, Sept. 26. Top luxury marketing and retail experts will share strategy, analysis, best practice, legal tips and research to tackle unprecedented change in marketing outreach. Attendees will receive a free copy of Luxury Daily’s Luxury Marketing Best Practice Handbook. Limited seating. Entire
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| Luxury Memo special reports Influencer marketing – Luxury Memo special report |  Luxury has traditionally been about exclusivity, but the rise of influencer marketing has opened up even storied houses to wider audiences. Entire
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 | Apparel and accessories Fendi, Versace get brand boost from celebrities, influencers FREE |  Italian fashion labels Fendi and Versace’s efforts to court millennials helped them become two of the hottest brands this past quarter. Entire
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| Marketing Google’s EU antitrust fine could shake up how brands advertise |  Google has recently been hit with a massive $5.1 billion antitrust fine from the European Union over its Android operating system, putting pressure on one of the biggest advertising platforms in the world. Entire
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 | Food and beverage The Macallan brings distillery experience stateside |  Scottish whisky maker The Macallan is opening a temporary interactive experience to celebrate the opening of its new distillery, allowing fans to go on a virtual journey that appeals to all five senses. Entire
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| Research Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE |  The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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| Strategy Subscribe now: $12 for 12 weeks FREE |  Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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 | Classic Guides The China Report: Innovation in Luxury |  This special report, in collaboration with Jing Daily, is a gift from Luxury Daily to its loyal paid subscribers for their continuing support. China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas. Here is a thorough examination of the state of innovation in China's luxury market. Entire
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| News briefs Swiss watches, Dom Pérignon, Richard Ginori, Aerin, Bergdorf and Porsche – Live news |  Luxury Daily's live news from July 18 - Swiss watch industry exceeds $10B for first time in 5 years; Dom Pérignon opens Champagne salon in New York; Richard Ginori furthers ecommerce investments in new territory; Aerin continues branching out in home furnishing collaborations; Bergdorf Goodman lets customers peek inside its business walls for pre-fall; Porsche promotes collaboration in fashion photography series. Entire
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| News briefs Swatch, BMW, luxury brands and Chanel – News briefs |  Today in luxury - Swatch CEO boosts hiring, inventory to keep up with watch demand; Tariffs imperil a hometown business in South Carolina: BMW; Luxury brands prefer to burn millions of dollars' worth of clothes to letting "wrong" shoppers buy them at discount; Chanel sponsors restoration of sixties film featuring costumes by Gabrielle Chanel. Entire
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| Columns Millennials redefining norms of luxury |  Is a $3,000 dress still a luxury product when you are renting it for a negligible price? Entire
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