Luxury Daily, July 2, 2020 – Do office legal protections apply to full-time employees at home?
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| | Do office legal protections apply to full-time employees at home?  |  As work-from-home has become a new lifestyle for employees that does not seem to have an end in sight, brands must establish protocols to ensure that they are legally protected from any issues that could arise. Entire
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| Research Media could have more important impact on luxury business: Launchmetrics |  Media and digital will have a more important impact on brand marketing in the new normal as the world reopens from COVID-19 lockdowns. Entire
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| Retail Will daigou help brands survive COVID-19? |  With mounting pressure to perform due to COVID-19, brands have slowly warmed up to working side by side with daigou. Entire
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 | Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| Software and technology The pandemic recession demands a digital response |  Digital transformation was never optional. But most firms treated it that way, applying digital technology in dribs and drabs – until COVID-19 shuttered economies and forever altered the patterns of life and work and commerce. Entire
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| Events Happy Fourth of July! Let freedom ring! FREE |  Luxury Daily will not publish on Friday, July 3 in observance of Independence Day, July 4. Entire
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| News briefs Burberry, Boucheron, Porsche Design and Tiffany |  Luxury Daily's live news: Burberry turns to CGI tech for reality-to-fantasy campaign for TB Summer Monogram collection; French jeweler Boucheron, with “For Better and For Worse” podcast series, launches episodes on the Marlboroughs and Curzons; Porsche Design, matching bespoke capability for cars, to enable 1.5M design options for wristwatches; Tiffany commits extra $2M to COVID-19 recovery with Tiffany Infinite Strength campaign. Entire
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| Marketing How PR can help you salvage the second half of 2020 |  This week marks the mid-way point for the year, and it is usually a time to assess your business plan and consider how you can improve in the third and fourth quarters. Entire
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