| | Watches Football star Tom Brady stars in new IWC Schaffhausen campaign | Swiss watch brand IWC Schaffhausen has kicked off a new marketing campaign featuring brand ambassador, American football player Tom Brady, in a spot that calls on consumers to dream big. Entire
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Marketing Luxury brands must transform to meet new consumer needs | The COVID-19 pandemic has transformed the consumer goods industry, and luxury brands that want to succeed in the new normal should be agile and data-driven to reinvent themselves based on consumer needs. Entire
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Luxury Memo special reports Leadership in luxury – Luxury Memo special report | Reflective of the rapidly changing nature of business today, the executive leadership at luxury companies is also evolving. Entire
article | Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE | We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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Government Beijing surprises Chinese expat citizens with new tax | In a move that surprised Chinese citizens residing abroad, Beijing has started taxing overseas income. Entire
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News briefs Gucci, Fenty, Farfetch, Brunello Cucinelli, Burberry and NRF | Luxury Daily's live news: Gucci aims to build online database with imminent debut of Jackie 1961 bag; Farfetch becomes first exclusive online retailer for LVMH’s Fenty as brand seeks new markets; Brunello Cucinelli optimistic about second half despite anticipated 10pc drop in 2020 sales; Burberry, even with China and South Korea bright spots, to axe 500 jobs globally as Q1 sales slump 45pc; NRF, absent of White House enthusiasm, calls on US retailers to create nationwide mask policy. Entire
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Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE | Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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Legal and privacy Must-know basics of protecting colors as trademarks for luxury goods companies | Color is often used to reinforce branding image – it is applied to packaging, sometimes products, and then also used in stores, in advertising, and on Web sites and popups, all to create a connected brand image. Entire
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