Luxury Daily, July 12, 2017 – The rise of the luxury T-shirt

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July 12, 2017

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Apparel and accessories

The rise of the luxury T-shirt

High-end apparel usually calls to mind quality suits, elegant evening gowns and watches made from precious metals, but more brands are turning to T-shirts as luxury goods, exemplifying the growing influence of streetwear on the fashion industry.

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Strategy

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Retail

Gen Z more open to luxury goods than millennials: InMarket

Surprisingly, Generation Z is more likely to be interested in and buy luxury goods than their older millennial counterparts, suggesting that luxury brands should readjust how they view the strategic value of the two demographics.

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Apparel and accessories

Louis Vuitton connects the world traveler through its latest design FREE

French fashion label Louis Vuitton is taking wearers of its latest watch design on a journey, enabling adventure-seekers with a connected experience.

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Automotive

Top 10 automotive marketing efforts of H1

With technology driving significant innovation in the automotive industry, automakers are keeping marketing themes consistent by using various methods to share unique and attention-grabbing campaigns.

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Real estate

Currency fluctuation directly impacts sales numbers in addition to ROI

United States real estate sales from overseas buyers have declined during 2014 and 2016 due to appreciation of the dollar, according to a new report from Knight Frank.

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News briefs

Givenchy, Estée Lauder, Mulberry, Hugo Boss, JetSmarter, Dubai Mall and Bentley – Live news

Luxury Daily's live news from July 11 - Givenchy teases Clare Waight Keller’s debut in feline ads; Estée Lauder debuts AR chatbot for lipstick lovers; Mulberry inks partnership to tap Japanese potential; Hugo Boss explores modern masculinity with ambassador Chris Hemsworth; JetSmarter makes private air travel more accessible via plane pooling; Dubai Mall leverages indoor positioning for retail navigation; Bentley hires new advertising agency of record for targeted marketing.

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News briefs

Beauty discounting, jewelry, Tesla and Monte Carlo – News briefs

Today in luxury - The cosmetics counter was long immune to discounting. Not anymore.; Jewelry houses train sights on girl power; Tesla steps up auto service as Model 3 debut nears; How Monte Carlo embraces change for a new luxury customer.

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Q&A

R/GA’s Sarah Lent and Nicole Armstrong talk brands and ads at Cannes Lions

CANNES, France – Dan Hodges, founder/CEO of Consumers in Motion, caught up with two executives from interactive agency R/GA at the recently held Cannes Lions’ 64th International Festival of Creativity.

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Columns

Retail fulfillment makeover: Speed, assurance and transparency

Fulfillment is the key battleground in the transformation of retail for the mobile age. Consumers do not care where your stock is located. What they want is for their purchases to arrive quickly and conveniently.

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