| | Research Combined net worth of billionaires up by $796B to $7.6 trillion in 2019 | The number of global billionaires grew last year, and luxury marketers should be looking to understand this audience since these wealth leaders influence the consumption patterns of all affluent consumers. Entire
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Fragrance and personal care Chanel promotes seaside ease in Summer of Glow campaign | French fashion and leather goods brand Chanel has launched a new social media campaign to promote its Les Beiges line of cosmetics that plays up the special feeling of summer. Entire
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Retail Why is Beijing allowing Chinese exporters to sell goods domestically? | Allowing exporters to sell existing orders planned for overseas clients has been in the talks on the local level for some time. But there is a new development. Entire
article | Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE | We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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News briefs Bentley, Rosewood Hotels, Asian wealthy, Rolls-Royce, Louis Vuitton and Walpole | Luxury Daily's live news: Bentley Motors gives Bentayga SUV an upgrade as part of Beyond100 business plan; Hong Kong’s Rosewood Hotel & Resorts minds changed travel patterns with adapted packages; Agility Research to present Zoom webinar on how COVID-19 has changed luxury in Asia; Rolls-Royce draws up shortlist for Young Designer Competition from 5,000-plus entries; Louis Vuitton’s Nicolas Ghesquière imagines a “wearable library” with cast of actors for pre-fall 2020 collection; UK luxury lobby Walpole asks government to reconsider 14-day quarantine rules. Entire
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Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE | Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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Legal and privacy What Google’s new policy on counterfeit goods listings means for luxury brands | Whilst far from perfect, Amazon and Facebook, when notified about a counterfeit, will at least respond and take some action – eventually. Google, prior to a recent development, would not. Entire
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