| | Marketing Luxury brands ring in the new year with resolution help | As consumers set out to better themselves in 2019, luxury brands are offering advice and assistance for tackling resolutions. Entire
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Marketing Personalization, omnichannel key to reaching discerning HNWIs | Wealthy individuals represent a powerful, global economic force, but they can be a difficult audience for brands to target due to their busy lifestyles and elevated expectations. Entire
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Luxury FirstLook 2 weeks left! Luxury FirstLook 2019 New York Jan. 16 FREE | Book your spot now at Luxury FirstLook 2019, an industry-outlook event Jan. 16 as digital change sweeps over luxury. How to shape your strategy and tactics in 2019? On hand to help are 30-plus speakers from Facebook, Google, Boston Consulting Group, LVMH’s Moët Hennessy, Lladro, Hearst’s Town & Country magazine, Artsy, Forrester, McLaren Automotive, Valmont, Quintessentially, Flont, Armarium, Perrin Paris, L.K.Bennett, Publicis Groupe’s Team One, Douglas Elliman, Vibes, Martini, Luxury Portfolio, Concierge Auctions, Euromonitor and the Luxury Institute, among others. Entire
article | Marketing WeChat’s new stories feature holds potential for luxury brands FREE | Chinese social media platform WeChat is following in the footsteps of Snapchat and Instagram with the launch of its own “stories” feature, giving luxury brands the opportunity to share ephemeral content on the popular application. Entire
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Apparel and accessories Cerruti turns agender dressing into romantic statement | French menswear label Cerruti 1881 is branching out into genderless fashion as consumers increasingly shop based on style rather than sex. Entire
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Retail Shopping apps generate higher conversion rates: Criteo | Retailers that invest in advertising their standalone mobile applications continue to find success, with an average of 63 percent of all their transactions coming from mobile shopping. Entire
article | Strategy Subscribe now: Full access to 80,000+ articles, reports, videos and images FREE | Stay abreast of the latest news, analysis, research and developments in the fast-evolving luxury business worldwide. Access more than 80,000 articles, reports, videos and images from Luxury Daily, the world's leading luxury business publication. Check out the monthly and annual subscription plans and gain full access to must-have luxury intelligence. Entire
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News briefs Mandarin Oriental, Jimmy Choo, Secoo, Douglas Elliman, Volkswagen and Nordstrom – Live news | Luxury Daily's live news from Jan. 2 - Mandarin Oriental launches digitally enhanced dining; Jimmy Choo sparkles with personalization in the new year; Secoo looks to Oracle for streamlined business; Douglas Elliman’s remaining shares go to Vector Group; Volkswagen future-proofs with mobile charging station; Nordstrom co-president Blake Nordstrom dies after lymphoma diagnosis. Entire
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News briefs Armani, wooden high-rises, China and Tesla – News briefs | Today in luxury - Armani/Silos to mount Charles Fréger exhibit during fashion week; Log cabins? No, these wooden buildings are high-rises; Luxury-goods industry has a China problem; Tesla sinks as price cuts signal a ceiling for costly models. Entire
article | Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE | Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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Marketing How machine learning can boost your brand | Top brands are adopting machine learning practices to identify, predict and take action on trends affecting product or service development. Entire
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