Luxury Daily, January 3, 2018 – Branded resolutions mirror consumers’ wellness mindset to start 2018

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January 3, 2018

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Marketing

Branded resolutions mirror consumers’ wellness mindset to start 2018

Retailers such as Mr Porter and Nordstrom are encouraging consumers to maintain New Year’s resolutions beyond the first week of 2018 through features supporting health and wellness.

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Apparel and accessories

Burberry links with Russian designer for streetwear-infused capsule

British fashion label Burberry is reimagining some of its signatures through a collaboration with designer, photographer and filmmaker Gosha Rubchinskiy.

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Fragrance and personal care

Dior rallies behind “time is now” mantra for skincare launch

As millennials mature, French fashion house Christian Dior is looking to speak to the demographic's concerns of aging with the introduction of the Capture Youth skincare line.

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Q&A

Perfuming fundamentals must be reinstated to combat creative stall

Formed by a group of veteran perfumers, The Society of Scent has set out to remedy the fragrance industry, as its course has veered from thought-provoking artisanal creations to branded money-making schemes.

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Luxury Memo special reports

Luxury in 2018: Special Outlook Edition

The outlook for luxury consumers in 2018 is bright: the rich are getting richer. The challenge for luxury marketers is how to get them to spend more.

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Luxury FirstLook

Countdown begins: Register now for Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17 FREE

Register now for the nation's premier conference focused on how the luxury business will have to evolve in 2018 as the notion of exclusivity through product, distribution, marketing and experience is challenged. Event on Jan. 17 in New York. Speaker list, agenda and registration link in article.

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Strategy

Subscribe now: $12 for 12 weeks FREE

Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.

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News briefs

Dior, Nordstrom, BMW, Thermador and Maserati – Live news

Luxury Daily's live news from Jan. 2 - Dior casts model-artist for painterly spring ads; Nordstrom takes playful approach for recruitment campaign; BMW, Alibaba team to bring vehicles closer to AI; Thermador provides interior inspiration via showcase homes; Maserati recalls 1.4K cars for potential fuel leakage.

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News briefs

Alber Elbaz, Versace, real estate and China – News briefs

Today in luxury - Alber Elbaz, Apple not joining forces; Versace's former mansion now a luxury hotel in Miami Beach; Singapore apartment owners ride collective sales to riches; China steps up capital controls with overseas withdrawal cap.

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Apparel and accessories

Gucci’s smart KOL strategies in China

Gucci has chosen three different methods to help itself expand its presence in China, through the WeChat mini program platform, through advertising campaigns, and through ambassador branding.

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Retail

Luxury comes to Southern California FREE

“South Coast Plaza” is a retrospective book that celebrates the Southern California-based shopping center’s 50 years and traces the heritage and transformation of this landmark into a commercial and cultural icon featuring 250 stores, 30 restaurants and storied luxury brands such as Louis Vuitton, Hermès, Chanel, Cartier, Gucci, Prada, Tiffany, Harry Winston, Rolex, A. Lange & Söhne, Mikimoto, Patek Philippe, Van Cleef & Arpels and Vacheron Constantin. Here is an exclusive excerpt.

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