| | Marketing Social media, influencers can make luxury accessible without sacrificing exclusivity | NEW YORK – In the modern age of influencers and always-accessible celebrities working with fashion brands, luxury needs to be able to strike a balance between exclusivity and accessibility. Entire
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Luxury Memo special reports Food, beverage and experiential luxury: Luxury Memo special report | From fine wines and caviar to Michelin-starred restaurants and high-profile chefs, the luxury food and beverage sector has become increasingly tied to experiential trends. Entire
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Jewelry Colored diamond, gemstone markets to boom in 2018 | While record-setting diamond sales dominated the headlines in 2017, it is colored gemstones' huge projected growth that will be of special interest to investors in 2018. Entire
article | Retail Selfridges enters the ring with activewear initiative | British department store chain Selfridges is taking a literal approach to its theme of boxing as a metaphor for exploring wider cultural questions. Entire
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Automotive Lexus creates cinematic spot to come out on top for Super Bowl LII FREE | Toyota Corp.’s Lexus is leveraging parallels between its brand and an upcoming superhero film to appeal to a cross-market fan base during this year’s Super Bowl. Entire
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Marketing Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE | The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
article | Real estate Luxury real estate sees boost, but California cities see decline | As the luxury real estate market begins to recover from a slow run, San Francisco is still struggling with the largest decline of the year. Entire
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Strategy Subscribe now: $12 for 12 weeks FREE | Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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News briefs LVMH, Ralph Lauren, Gucci, Trump Hotels and Omega – Live news | Luxury Daily's live news from Jan. 25 - LVMH’s revenues up 13pc in 2017 thanks to “buoyant environment”; Ralph Lauren invests in digital with new appointments; Gucci to wardrobe Elton John for farewell tour; Trump Hotels named most polarizing brand in US; Omega celebrates 28 Olympic Games as official timekeeper in new campaign. Entire
article | News briefs Prada, Swarovski, Tesla and colorful kitchens – News briefs | Today in luxury - Prada shares’ spike ignite rumors; Swarovski: We’re really embracing the conscious luxury world; Tesla, BMW cancel sale of cars auctioned by Presidents Club; Are colorful kitchens the new status symbol? Entire
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Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE | Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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Research The rising potential of premium and entry-to-luxury segments | We are in the middle of the most disruptive revolution the luxury sector has ever seen and there is more complexity: consumers play the mix-and-match game across products, markets and distribution channels. Entire
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