| | Apparel and accessories Burberry builds bridge from heritage to contemporary  |  After a highly publicized start at the company and heralding a major rebrand, Burberry creative chief officer Riccardo Tisci has dropped his first advertising campaign with a multigenerational focus so deep it extends behind-the-scenes. Entire
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| Luxury Memo special reports Cities of luxury: Chicago – Luxury Memo special report |  Big coastal cities seem to dominate the U.S. luxury market, but Chicago is busily making a name for itself in the American heartland as a place that prizes experimentation, supreme hospitality and emerging wealth. Entire
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| Marketing Quality, emotional connections influencing affluents’ purchase decisions |  The definition of luxury keeps changing with consumers labeling upscale goods and services as not merely “high-quality” and “expensive,” but also “unique” and “exclusive.” Entire
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 | Marketing Millennials will not become boomers as they age: McLaren exec |  NEW YORK – As a newcomer to consumer-facing retail, automaker McLaren works to maintain a level of exclusivity while also being inclusive to all auto fans, an executive from the company revealed during a panel at Luxury FirstLook 2019, adding that its millennial audience has much different motivation behind its purchases. Entire
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| Jewelry and watches Parmigiani finds a new flow with musical project FREE |  Swiss watchmaker Parmigiani Fleurier is putting a new twist on influencer marketing with a musical collaboration inspired by its timepieces. Entire
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| Marketing Mobile video still dominant as engagement tool online: report |  Digital video is proving to maintain its status as a prolific tool in modern marketing, with more than half of the brands designated as “geniuses” in Garter L2’s Digital IQ scoring also ranked as the top performers on YouTube. Entire
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| Research New! Luxury Daily’s State of Luxury 2019 report: Prosperous year, but dark clouds FREE |  This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence. Entire
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| Strategy Subscribe now: Full access to 80,000+ articles, reports, videos and images FREE |  Stay abreast of the latest news, analysis, research and developments in the fast-evolving luxury business worldwide. Access more than 80,000 articles, reports, videos and images from Luxury Daily, the world's leading luxury business publication. Check out the monthly and annual subscription plans and gain full access to must-have luxury intelligence. Entire
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| News briefs Eres, Four Seasons, Mercedes, Christie’s, Douglas Elliman and Travel Leaders Group – Live news |  Luxury Daily's live news from Jan. 24 - Eres embraces modern mindset with move into activewear; Four Seasons plans Okinawa resort, residences; Mercedes opens experiential pop-up in Atlanta mall; Catherine Deneuve’s YSL wardrobe fetches $1M; Douglas Elliman taps Grey New York for rebranding; Advisors help travelers wade through options: Travel Leaders Group CEO. Entire
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 | News briefs Tod’s, Gen Z, fashion statements and London real estate – News briefs |  Today in luxury - Investors dump Tod's shares after luxury group retail sales dip; China's Generation Z teens spend more and worry less than you do; When a fashion statement has real meaning; "Brexit discount" on London property fails to tempt US buyers. Entire
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| Retail 5 shopper expectations that retailers must consider |  Despite claims of a retailpocalypse, the vast majority of shopping still occurs in stores. Entire
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