| | Marketing New affluent culture centers on freedom, self-expression: Team One | NEW YORK – Although a new wave of wealthy consumers has embraced technology to a greater degree than its predecessors, most are pursuing real experiences, freedom and happiness. Entire
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Retail Cracking the US market requires open mind, localized approach | NEW YORK – The United States holds significant potential for luxury brands due to its wealth and stability, but foreign labels need to be aware of cultural and consumption differences to successfully make an entrance into the market. Entire
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Fragrance and personal care Miu Miu leans into wordplay for “Miu-vie”-themed ad | Prada’s Miu Miu is taking a dramatic turn for the launch of its latest fragrance by following one of its muses through the filmmaking process. Entire
article | Retail Customer experience metrics must be adaptable FREE | NEW YORK – As more luxury brands are getting up to speed with ecommerce, companies also need to adapt how they value and measure customer experience. Entire
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Blog Top 5 brand moments from last week | As luxury brands continue to speak more directly to consumers, marketers are adapting traditional formats for digital media. Entire
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Luxury Memo special reports Millennials – Luxury Memo special report | Armed with growing wealth, technological prowess and a penchant for responsible consumption, millennials have transformed the luxury market in recent years, changing how brands approach everything from marketing to in-store experiences. Entire
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Research New! Luxury Daily’s State of Luxury 2019 report: Prosperous year, but dark clouds FREE | This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence. Entire
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Strategy Subscribe now: Full access to 80,000+ articles, reports, videos and images FREE | Stay abreast of the latest news, analysis, research and developments in the fast-evolving luxury business worldwide. Access more than 80,000 articles, reports, videos and images from Luxury Daily, the world's leading luxury business publication. Check out the monthly and annual subscription plans and gain full access to must-have luxury intelligence. Entire
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News briefs Tiffany, Tesla, Balmain, Reebonz, #10YearChallenge and Luxury Institute – Live news | Luxury Daily's live news from Jan. 18 - Lowered tourist spend dents Tiffany’s holiday sales; Tesla reduces workforce in bid for more affordable Model 3; Balmain seeks to modernize fashion with streaming, AR app; Reebonz plans to enhance circular luxury with blockchain; Luxury leverages #10YearChallenge for heritage display; Luxury personalities “living in the future”: Luxury Institute CEO. Entire
article | News briefs Stocks, LVMH, Google and Marriott – News briefs | Today in luxury - Sales of luxury jewelry, watches and boats at risk as stock market swoons; LVMH said eyeing stake in New Guards Group; Google spends $40M on watch tech to fight Apple; Is Marriott in China barking up the wrong tree? Entire
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