Luxury Daily, January 2, 2018 – Top 5 luxury trends to watch in 2018

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January 2, 2018

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Marketing

Top 5 luxury trends to watch in 2018

With 2018 poised to be an innovative year, technology is the driving force of forward momentum in the luxury marketing, production and retail spaces.

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Retail

Consumer confidence takes major hit heading into 2018: report

Due to declines in December, measurements of future consumer confidence also took a hit with most consumers having a less optimistic view of business prospects in 2018, according to a new report from The Conference Board by Nielsen.

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Real estate

Redfin CEO warns against future mass exodus from coastal cities FREE

As residents and businesses seek refuge from tax hikes, high-priced locations and costly cities in the United States such as New York and San Francisco could possibly see a significant decrease in population.

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Financial services

Affluent cryptocurrency investors must protect themselves from hackers

As luxury consumers continue to embrace the possibilities of cryptocurrencies such as bitcoin, they must remain cautious of hacks and data breaches.

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Blog

Top 5 brand moments of last week

As the year came to a close, luxury brands began to lay the groundwork for 2018 campaigns to start afresh.

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Luxury Memo special reports

Luxury in 2018: Special Outlook Edition

The outlook for luxury consumers in 2018 is bright: the rich are getting richer. The challenge for luxury marketers is how to get them to spend more.

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Marketing

Luxury Daily’s 2017 year in review: Top headlines across sectors

Throughout 2017, all sectors embraced technological innovations that had once seemed mismatched for luxury marketing, demonstrating that even the most lamb-like brands can adapt to behavioral changes and digital advances.

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Luxury FirstLook

Countdown begins: Register now for Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17 FREE

Register now for the nation's premier conference focused on how the luxury business will have to evolve in 2018 as the notion of exclusivity through product, distribution, marketing and experience is challenged. Event on Jan. 17 in New York. Speaker list, agenda and registration link in article.

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Strategy

Subscribe now: $12 for 12 weeks FREE

Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.

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News briefs

Tesla, Armani Beauty, BMW, Four Seasons, Waterford and Champagne – Live news

Luxury Daily's live news from Dec. 29 - Tesla’s Elon Musk promises to follow through on electric pickup plans; Armani Beauty sets sights on China’s $34.87B cosmetics market via Tmall; BMW 3 Series searched more than 40M times in 2017; Four Seasons explores wintertime magic in French Alps' Megève; Waterford promotes peace, tranquility for New Year’s Eve 2018 celebrations; Western Europe accounts for 75pc of global Champagne sales.

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News briefs

Beauty pop-ups, managerial musical chairs, luxury living and travel changes – News briefs

Today in luxury - Beauty pop-ups proliferate in Paris; For luxury brands, the musical chairs whirled faster in 2017; Luxury living married with technology plus uber-amenities attract "elite luxury" renters; 6 important ways that luxury travel changed in 2017.

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Columns

The luxury nomad

Mobile, connected and global: business people, travelers and tourists are forming an ever-increasing market of nomadic consumers. This book excerpt explores the unprecedented path to luxury and the questions of where to catch the luxury nomads, what to offer them and how to seduce them into buying.

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