Luxury Daily, January 19, 2018 – Privacy evolving into a personal luxury good

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January 19, 2018

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Legal and privacy

Privacy evolving into a personal luxury good

NEW YORK – Growth in data availability has opened up doors for marketing and is driving economic growth, but the tradeoff has been the individual’s loss of control over their own information, according to an executive from Identity Praxis.

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Retail

Businesses need to funnel Chinese strategy into worldwide points of sale

NEW YORK – Retailers and brands in the United States need to work in tandem with their divisions in China to create a seamless strategy that allows the Chinese consumer to be targeted everywhere, especially while on vacation.

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Retail

Millennials are driving interest in luxury health, wellness efforts: Euromonitor

NEW YORK – Luxury marketing's shift toward millennials, as well as ethical and sustainable living, is creating a space for high-end wellness brands and experiences to flourish.

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Retail

China’s luxury consumption boom driven by women, millennials: Bain

China’s spectacular growth in luxury consumption recently is primarily driven by Chinese women buying ready-to-wear fashion, jewelry and cosmetics, according to Bain & Company.

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Fragrance and personal care

Coty exhibits how luxury can leverage Alexa’s future takeover

Personal care group Coty Inc. is predicting a shift in the luxury market and opening a door for beauty brands to enter the untapped potential of artificial intelligence and voice control.

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Education

Graduate Fashion Week connects dots between education and employment FREE

NEW YORK – It is in fashion brands’ best interests to take an active role in supporting future talent.

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Apparel and accessories

Tod’s brings together stars from both sides of the Atlantic for campaign

Italian fashion brand Tod’s is going for cross-cultural appeal by bringing together model Kendall Jenner and Italian dancer Roberto Bolle for its spring/summer 2018 advertising campaign.

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Luxury Memo special reports

Disruption in luxury: Key trends – Luxury Memo special report

Luxury brands are facing a number of disruptive forces as new competitors, technology and changing consumers put pressure on them to rethink business as usual.

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Marketing

Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE

The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription.

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Strategy

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Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.

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News briefs

Millennials, values, the CFDA, Le Bon Marché, Rimowa, Brioni and Versace – Live news

Luxury Daily's live news from Jan. 18 - Millennials are the future, but that time is not here yet; Luxury consumers trending toward goodness in purchases, values; CFDA to bolster Chinese fashion via Tmall China Day; Le Bon Marché stages optical illusions to challenge reality; Rimowa stresses functionality in logo, branding update; Brioni continues "tailoring legends" in Harvey Keitel campaign; Versace introduces Donatella’s pup for Lunar New Year.

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News briefs

Circular economy, Ralph Lauren, rival automakers and Nordstrom – News briefs

Today in luxury - Fashion brands commit to boosting circular apparel efforts by 2020; Ralph Lauren is reissuing its iconic Snow Beach collection; Lexus, Infiniti luxury car brands test ways to fight Tesla, German rivals; Nordstrom, the last great American department store?

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Columns

How luxury brands can make effective use of chatbots

The vast majority of luxury brands that have experimented with bots have decided not to maintain them as an integrated part of their ongoing customer service.

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