Luxury Daily, Jan. 5, 2021 – Digital ad spend up as consumers shop from home

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January 5, 2021

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Marketing Digital ad spend up as consumers shop from home
Spending on digital advertising climbed 22 percent from the previous year during the 2020 holiday period as brands invested heavily in promotions to reach online shoppers marooned at home amid the COVID-19 pandemic. Entire article

Media/publishing Outlook 2021: Media, digital platforms key to meaningful consumer connections
As the digital age grows stronger, online platforms and media outlets will serve a pivotal purpose in how brands garner engagement. Entire article

Automotive Lexus is ‘all in’ with its newest sports sedan FREE
Toyota Corp.’s Lexus is exploring how fully committing to pursuing a passion yields the greatest reward in its new 2021 IS sports sedan campaign. Entire article

Real estate

Luxury Daily debuts new conference focused on luxury real estate – register for free FREE

Register now for free for Luxury Daily's State of Luxury Real Estate 2021 (SOLRE) eConference Thursday, Jan. 14. The daylong event will focus on how affluent consumers are shaping the real estate market as they flee cities for more space and social distance, enabled by remote working and schooling. How should marketers shape their strategies with this biggest upheaval in luxury's history since World War II? Entire article

Automotive Bentley touts environmental pedigree with Bentayga Hybrid
British automaker Bentley finds itself in pole position in the electric vehicle race with the launch of the updated Bentayga Hybrid, an electrified luxury SUV. Entire article

Webinar Webinar: Authenticity in a Post-COVID World: From the Eyes of a Marketer FREE
Register now for this free webinar Wednesday, Feb. 3 at noon to 1 p.m. EST (New York time) on why authenticity matters even more in a post-COVID-19 world for brands and retailers. Senior executives from Avery Dennison and Certilogo will lay out a roadmap. Join us! Entire article

Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE
We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire article

Luxury Daily Awards Announcing Luxury Daily Awards 2020 FREE
Luxury Daily honors Gucci, Saks Fifth Avenue, ForwardPMX, Condé Nast, Altiant and Jean-Christophe Babin as the winners of the 2020 Awards in their respective categories. Entire article

News briefs

Alexander Wang, UK lockdown, Harvey Nichols, Loewe, marketing webinar and luxury real estate

Luxury Daily’s live news: Designer Alexander Wang continues to dismiss sexual assault allegations; U.K. returns to strict lockdown as COVID-19 infections rise; Harvey Nichols names company veteran as new CEO; Loewe teases Totoro-inspired capsule collection; Webinar: Authenticity in a Post-COVID World: From the Eyes of a Marketer; Luxury Daily debuts new conference focused on luxury real estate. Entire article

Retail What Alibaba’s investigation and Jack Ma’s disappearance mean for luxury
Speculation is growing as to the location of Alibaba founder Jack Ma, with many claiming he has gone missing. Reports reveal that the high-profile businessman has not made a public appearance or been active on social media since October. Entire article

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